Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Top Spot of the Week: Volvo’s “Moments” From Forsman & Bodenfors

    Top Spot of the Week: Volvo’s “Moments” From Forsman & Bodenfors

    By SHOOTFriday, June 16, 2017Updated:Wednesday, May 15, 2024No Comments2794 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    This short film follows a girl as she is walking to her first day at a new school. During her commute, we see glimpses of what life holds for her in the coming years–growing up, traveling the world, settling down and raising a family. All of this comes to an abrupt stop as the girl steps out in front of an oncoming Volvo XC60.
     
    But the car’s safety system detects the girl and applies its autonomous emergency brake, preventing what could have been a life-changing collision. The film ends on: “Sometimes the moments that never happen, matter the most.”

    The film was created by agency Forsman & Bodenfors and directed by Gustav Johansson via New Land.

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2017-06-18)
    Credits

    Client Volvo Agency Forsman & Bodenfors, Stockholm Karl Risenfors, Andreas Malm, art directors; Gustav Johansson, copywriter; Martin Joelsson, graphic designer; Jim Elfving, producer. Production New Land Gustav Johansson, director; Chayse Irvin, DP; Therese Engberg, exec producer. Editorial Cut+Run Sam Ostrove, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Forsman & Bodenfors



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

    Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleKenny Herzog Directs “Father’s Day PSA” For Foot Locker, BBDO NY
    Next Article The Best Work You May Never See: Jurys Inn’s “The Trolley” From Havas London
    SHOOT

    Add A Comment
    What's Hot

    3D Animation Director Liam Archibald Joins Blinkink For Worldwide Commercial Representation

    Friday, August 28, 2026

    Duane “Keffe D” Davis’ Murder Trial Heads To Closing In Tupac Shakur’s 1996 Killing

    Friday, August 28, 2026

    C. Kim Miles Shares Insights Into The Reimagining Of “Little House on the Prairie”

    Thursday, August 27, 2026
    Shoot Screenwork

    Apple, TBWA\Media Arts Lab and Director Nicos Livesey Deploy Clay Animation To Showcase “The Mighty Mac Mini”

    Friday, August 28, 2026

    TBWA\Media Arts Lab and director Nicos Livesey–via Blinkink and Stoopid Buddy Stoodios–teamed on this clay…

    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    JT Mega, Director Jake Zalutsky “Savor The Little Things” For Mahatma Rice

    Wednesday, August 26, 2026

    9/11 Day, Pete Davidson, David&Goliath Share Personal 9/11 Story and “UNIITE For Good”

    Tuesday, August 25, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.

    SHOOT
    click X to close window
    ×

    Farewell Note from the Publisher

    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

    A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.

    Click Here to read more about SHOOT’s closure.

    Click Here to close window
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.