Delta just launched its newest brand campaign entitled “Close The Gap,” which spotlights shared childhood experiences through the eyes of children from communities around the world. Voiced by actress Viola Davis, viewers are reminded that “we’re more alike than we are different,” demonstrating how travel can bring us together.
Wieden+Kennedy New York created the :60 and :30 spots–directed by Miles Jay of Smuggler–which highlight the power of venturing out into the world to better understand it.
Client Delta Air Lines Agency Wieden+Kennedy New York Karl Liberman, executive creative director; Sean Mclaughlin, Jaclyn Crowley, creative directors; Ian Hart, Brad Phifer, copywriters; Jess Shriftman, Hope Jordan, art directors; Kimberly Edwards, producer; Nick Setounski, head of production. Production Smuggler Miles Jay, director; Allison Kunzman, Patrick Milling Smith, Brian Carmody, exec producers; Gustav Geldenhuys, line producer; Nicolas Karakatsanis, DP. Editorial Work Editorial Ben Jordan, editor; Christopher Delarenal, post producer; Trevor Myres, Theo Mercado, editorial assistants. VFX/Post Blacksmith Danny Morris, VFX lead Flame; Nico Cotta, Danny Morris, VFX supervisors; Yebin Ahn, Robert Bruce, Jake Slutsky, compositors; Tuna Unalan, lead CG; Vitaly Burov, Olivier Varteressian, CG artists; Rick Walia, FX artist; Tina Chen, producer. Color Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. Audio Wave Mary-Ann Decruz, producer. Sound Design 750MPH Sam Ashwell, Mark Hellaby, sound designers. Music Kai Engle, composer/exec producer.
Pearson has launched its first global brand campaign in more than five years as the 182-year-old company continues its evolution into an AI-enabled education and reskilling leader.
The campaign centers on a series of cinematic films featuring real learners in conversation with their younger selves. Using AI to recreate earlier versions of each participant, the films allow individuals to reflect on pivotal decisions, moments of doubt, and turning points that shaped their futures. The creative approach blends emerging technology with documentary storytelling grounded in lived experience.
At a time when AI’s role in both education and creativity is under intense scrutiny, Pearson has taken a deliberate and considered approach. The technology is used not as spectacle, but as a reflective storytelling device, built around consent, authenticity, and human agency. It reflects Pearson’s strong support for AI in augmenting human potential with learning at the core.
The first learner stories spotlight U.S.-based individuals, with additional international profiles launching later this spring as part of an ongoing global series that Pearson produced with VaynerMedia for creative, and Hummingbird and Tool of North America for production. Aqsa Altaf and John X. Carey via Hummingbird teamed to direct the “Impact Stories” films.
This film introduces us to Jasmine who meets her younger 27-year-old self. The younger Jasmine has two kids and is pregnant with a third. She and her two children are living in a domestic violence shelter, sleeping on an inflatable mattress with a slow air leak. Now getting a Pearson education and on her way to realizing her dreams seven years later, Jasmine gets to impart a message of inspiration to her younger self.
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