Directed by Craig Gillespie of MJZ for Wieden+Kennedy Portland, this HP spot titled “Navigate the Nonsense” showcases CEOs from around the world trying to grapple with ever-evolving workplace environments and how they can once and for all finalize their own office plans. But over the past few years, employers and employees alike have seen that’s easier said than done. With the ideas around the future of work continuously evolving from one moment to the next, management is often leaving employees scratching their heads in confusion with rapidly changing policies and mandates.
In the face of mixed messages and confusion, workers can “navigate the nonsense” via HP’s tools and technology. Whether workers are physically in-office, working remotely or on the go, they will always be equipped with everything from immersive conferencing tools, to AI-powered laptops that adapt to their changing needs, to the world’s most secure PC’s that keep workers safe no matter where they work. Because while employees can’t predict the future of work, they can access HP resources to help them thrive anywhere.
The film–with a light humor and tinge of irony consistent with HP’s ongoing “Work Happy” campaign–is running on TV/online and is broadcasting in North America, France, Germany, Japan, Spain, Italy, Switzerland, United Kingdom, and Australia throughout the first quarter of this year.
REGISTRATION REQUIRED to access this page.
Already registered?
LOGIN
Don't have an account?
REGISTER
Registration is FREE and FAST for UNLIMITED ACCESS to all SHOOT pages using either your email or social login (LinkedIn, Facebook, Google or X)
The limited access duration has come to an end. (Access was allowed until: 2024-01-21)
Credits
Client HP Agency Wieden+Kennedy Portland Azsa West, chief creative officer; Bertie Scrase, Christen Brestrup, creative directors; Alex Nassour, art director; Alex Maleski, copywriter; Orlee Tatarka, head of production; Mauricio Granado, executive producer; Mike Shields, associate producer; Sabrina Reddy, Sheyenne Denton, creative operations manager; Alicia Kuna, head of design studio + operations; David Chathas, design director; Kelly Cousins, design producer; Jason Scheuermann, Oskar Radon, designers; Henry Lambert, group strategy director; Lauren Ivory, strategy director. Production MJZ Craig Gillespie, director; Noah Goldsmith, exec producer; Stephen Johnson, line producer; Nicolas Karakatsanis, DP; Jamie Vickers, production designer/art direction; Christian Van Fleet, 1st AD. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, assistant editor; Samantha Axelrod, post producer; Gabrielle Page, post head of production; Remy Foxx, post exec producer; Marlo Baird, post managing director. VFX Method Studios Jesse Bradstreet, creative director/VFX supervisor; Wensen Ho, Flame lead; Andrew De La Cruz, Brian Conlon, Ian Holland, Ceclie T. Broas, Sean Wilson, Tamir Sapir, Kieran Walsh, Cody Edwardson, 2D artists; Ryan Massiah, designer; Christopher Sanchez, Brandon Kachel, digital matte painter; Pam Gonzales, rotopaint supervisor; Lauren Van Houten, tracking supervisor; Sarah Ford, sr. VFX producer; Dez Macleod-Veilleux, exec producer. Additional Finish JOINT Gavin Wright, finish artist; Zai Outlaw, finish producer. Color Company 3 Tom Poole, sr. colorist; Shannen Troup, color producer. Music Walker Track: “Shenanigan” Sound Design/Mix Barking Owl Kelly Bayett, executive creative director; KC Dossett, exec producer; Blaise Justice, associate producer; Gus Koven, sound designer; AJ Murillo, mixer; Beau Manning, assistant mixer. Additional Mix JOINT Candace Mortier, additional mix; Louise Woodward, producer.
Directed by Harold Einstein, this spot from DDB Paris for Volkswagen France tells the story of Maxime, a kind and endearing man suffering from an imaginary syndrome: “decidophobia”--in other words, a chronic inability to make choices. Since childhood--whether it’s picking a card during a magic trick at his birthday party, choosing a dish in the cafeteria, or deciding who to pass the ball to on a soccer field--Maxime has been unable to decide. This difficulty triggers such intense panic that he loses consciousness, eventually leading him to seek therapy. The films portray his daily life with humor, finesse, and subtlety, until Volkswagen enters his life.
Surprisingly, with Volkswagen, Maxime doesn’t faint. He manages to make a choice. Why? Because a Volkswagen is an easy choice, an obvious one. The brand becomes the unexpected yet reassuring solution to his problem--and likely to that of thousands of people facing hesitation when choosing their next vehicle in a market disrupted by new models, emerging brands, and evolving engine technologies.
Einstein directed “Maxime’s Saga” via Paris-based production company Grand Bazar. He maintains his own studio, Dummy, in the U.S.
