While winning the lottery may be a dream come true, this spot from McCann Buenos Aires for the Latin American employment agency ZonaJobs brings a surreal nightmarish twist to what such a financial windfall can mean. Upon winning the lotto, a man suddenly sees his friends and relatives as crows, horror movie-like scavengers who are after him for his money. The commercial ends showing him alone in his mansion with the theme line, “You’re a lucky person if you work in something you love.” The advertising concept supports ZonaJobs’ core “Emplea tu pasión” brand positioning.
The commercial was directed by Turbostorm and produced by Buenos Aires production company TurboTrueno,
Client ZonaJobs-Dridco Agency McCann Buenos Aires Santiago Puiggari, CEO, Chavo D’Emilio, general creative director; Ignacio Porto, associate creative director; Diego Livachoff, creative director; Sergio Rio Leon, copywriter; Gustavo Gitmanabitch, art director; Federico Salday, in-house chief producer. Production/Post Turbo Trueno. Turbostorm, director; Joha Trosman, executive producer; Itati Falabella, producer; Diego Robaldo, photography; Luciano Lasca, art director/production designer; Demian Dominguez, postproduction coordinator. Music Indigo Musica
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More