This animated ad out of agency goodness Mfg. spoofs the HBO show Silicon Valley and the fandom around ballyhooed impractical concocted inventions such as 4-D printers and smart scissors. These dubious innovations are then contrasted with a practical technological breakthrough, Toshiba’s Encore 2 tablets.
Animation studio on the spot was Friends Night.
Client Toshiba Agency goodness Mfg. Tom Adams, executive creative director; Rob Bajohr, art director; Eric Manchester, Jonas Bodin, copywriters; Rupert Samuel, executive VP, director of integrated production; Cristiana Ladki, producer. Animation Friends Night Visual Effects Nightshift Guillaume Raffi, exec producer; Jon Howard, VFX artist. Music/Sound HUM Music Scott Glenn, Chanel Scott, producers. Finishing Trailer Park John Ryan, head of postproduction; Erin McMahon, producer
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
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