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    Tour de France Champ, Cut Media Come Down From The Mountain For Continental Tires

    By SHOOTUpdated:No Comments1819 Views

    Continental Tires has released a film celebrating its partnership with Geraint Thomas, the 2018 champion of the world’s most famous cycling race, The Tour de France.

    Cut Media has created a 90-second film following Continental brand ambassador Thomas as he descends a mountain at a breathtaking speed. 

    Filming took place on the iconic Route de Thorenc, in the Southern Alps, known as one of the best driving roads in Europe.  A 4km stretch of the road was closed off to allow Thomas total freedom on the mountain. 

    Using tracking cameras, drone footage and “on board” filming, the crew followed Thomas on a thrilling alpine descent, highlighting his confidence in both his riding ability and his equipment, including his Continental Tires. 

    The film runs without any soundtrack or voiceover, just the raw natural sounds of the gears, brakes and tires to allow the viewer to get as close as possible to Thomas’ own experience when attacking a descent at speed.

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    Credits

    Client Continental Tires Global Agency Cut Media Production/Post Cut Media Scott Marshall, director; Katie Wright, producer; Sean Hardy, photographer; Paul MacDonald, editor; Gavin Livingstone, colorist. Talent Management Rocket Sports

    Genre:Adventure
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Cut Media



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    Thursday, April 9, 2026

    As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.

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