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    Home » Trailer for Writer/Director/Editor Sai Selvarajan’s Animated Short “Coup d’état Math”

    Trailer for Writer/Director/Editor Sai Selvarajan’s Animated Short “Coup d’état Math”

    By SHOOTFriday, March 13, 2020Updated:Tuesday, May 14, 2024No Comments2630 Views
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    Sai Selvarajan, an editor at Lucky Post in Dallas, directed, wrote and cut Coup d’état Math, an animated short which was accepted into SXSW 2020. However that festival was recently canceled due to concerns over the coronavirus. The film depicts four immigrant stories–a fight to be born, a fight to survive, a fight to find your place, and the fight to maintain. In collaboration with fine artists Amanda Selvarajan and Olivia Saldivar, Sai Selvarajan applied distinct visual language to each narrative and journey for a truly unique viewing experience. Coup d’état Math was conceived shortly after the Trump administration announced what became known as a Muslim ban. In the face of the increasing demonization of immigrants, Selvarajan knew it was a pivotal moment to tell his story and others that help describe the journey people undertake.

    “My family and I came here as political refugees and had to go through a 10-year process to citizenship that took a lot of time, money and mental strength,” said Selvarajan. “I know what it’s like and my heart goes out to anyone trying to cross our borders in search of a better life.”

    This is the trailer for Coup d’état Math.

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    Credits

    Creative/Production/Editorial Sai Selvarajan, writer/director/editor, design, layout & motion; Amanda Selvarajan, watercolor paintings; Olivia Saldivar, illustrations & wood cut. Music Joey Kendall, original score. Audio Post Lucky Post, Dallas Scottie Richardson, sound mix. Animation Lucky Post Seth Olson, additional animation. Voices Sara Amini, Tyler Wetherall, Parimala Marpaka, Liliana Vargas.

    Media Type:Movie Trailer
    ScreenWork Categories:Trailer
    Video Tags:Coup d’etat MathLucky PostSai SelvarajanSXSW



    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.

    The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.

    Michael Downing directed via The Sweetshop x Chirp Films.

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    Farewell Note from the Publisher

    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

    A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.

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