“Cliff Dive” is one in a series of :15s in Travelocity’s “Travel Wishes” campaign. In the spot, we see a bird perched on a branch jutting out from a cliff. A continuous scream is heard�presumably from someone diving from the top of the cliff. Turns out that someone is Travelocity’s Roaming Gnome, who’s plummeting�pointed hat and head first�into the deep blue below. A super appears that reads, “Travel Wish #11. Cliff Dive in Mexico.” A voiceover informs us that Fare Watchers Plus alerts customers when fares drop to their favorite places. We’re advised to start our wish list at travelocity.com.
Credits
Agency: McKinney David Baldwin, executive creative director; Philip Marchington, Lisa Shimotakahara, group creative directors; Maari Thrall, art director; Jenny Nicholson, copywriter; Rich Beck, producer Production Company: Boxer Films Rob Groenwold, director; John Clark, executive producer; John Quinn, producer; Kevin Sarnoff, DP Editorial: Boxer Films Pedram Torbati, editor; Beth George, executive producer; Ben Guzman, associate producer. Postproduction: Method,Brewster Parsons, Santa Monica Clark Muller, colorist,Simon Brewster, online editor Sound Design: Musikvergnuegen Mark Messick, sound designer Audio: Lime Studios Rohan Young, audio mixer
ScreenWork Categories:Webisode
Burger King and KFC Form A BFF Bond In Comedy Spot Created By Buzzman Paris
Burger King France and KFC France late last month launched a landmark collaboration, a world-exclusive, with the joint creation of an all-new burger available only in France: the BFF burger (Best Friends Forever). There are a flame-grilled meat version available exclusively at Burger King and a crispy chicken version exclusively at KFC.
The two brands decided to set aside their rivalry to jointly launch the “BFF burger” in all their restaurants across France (555 for BK, 379 for KFC), available through December 16. This original and exclusive burger features a shared recipe but one major difference: it comes with flame-grilled meat exclusively at Burger King France and crispy chicken exclusively at KFC France.
Directed by Rick Darge via production company HENRY, this TV spot features War’s classic track “Why Can’t We Be Friends?” as employees from Burger King and KFC are seen singing arm in arm, united in harmony.
The campaign was imagined and orchestrated by Buzzman, in collaboration with Havas Paris for social media, and media placement handled by Wavemaker and Havas Media.
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