The animosity of opposing sport teams’ fans is eased by the invention of satellite radio. The background for this sequence is the song “Why Can’t We Be Friends” by War. Sport’s fans, sporting clothing from their favorite teams, come face to face. A Red Sox fan and a Yankees fan park next to each other, a Mets fan and a Phillies fan collide running on the beach and an Orioles fan and an Angels fan meet at the luggage carousel the airport. The rivals stop and eyeball each other, when they notice that the other is also carrying a satellite radio receiver, they cautiously smile, shake hands and make friends. The commercial ends with the narrator announcing “baseball fans can all agree on xm satellite radio, every team all season long.”
Credits
Agency: Mullen Edward Boches, chief creative officer; Michael Ancevic, group creative director/art director; Tim Cawley, group creative director/copywriter; Zeke Bowman, executive producer. Production Company: Epoch London, LTD. Phil Morrison, director; Claudio Miranda, DP; Doug Halbert, executive producer; Marc Marrie, line producer. Shot on location in Los Angeles. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor; Jeff Drury and Amy Khoshbin, assistant editors; Heather Brown, producer. Postproduction: Company 3 New York Victor Mulholland, colorist. Audio: Soundtrack Recording Group Mike Secher, mixer.
Top Spot of the Week: VCCP, Director Stefanie Soho Take Us “Under The Bed” For Disney+
Disney+ has unveiled the next chapter in its creative platform, “A Lifetime of Great Stories,” which continues to celebrate world-class storytelling.
Created by creative agency of record, VCCP, the campaign has at its heart this cinematic film, “Under The Bed,” which was directed by Stefanie Soho via production house SMUGGLER, in collaboration with VCCP’s content creation studio Girl&Bear. The film tells the story of a little boy who first discovers his love for great stories as a child, spotlighting Disney+ as a constant throughout his life as he grows up. We see him watching Disney and Pixar’s “Monsters, Inc.” as a child to being a teen viewing the “Sixth Sense” while camping, enjoying “The Walking Dead” in his 20s, and finally, returning to Disney+ as an adult to watch FX’s “Alien: Earth,” having had children of his own. Shot on 35mm film to set an authentic, cinematic feel, the film aims to evoke a mix of humor and warmth. The film captures the timeless feeling of Disney storytelling, elevated by a bespoke version of Olivia Rodrigo’s “Vampire,” reimagined to complement the narrative and emotional journey on screen.
Emma Quartly, VP of marketing, Disney+ EMEA, said: “This next chapter of ‘A Lifetime of Great Stories’ builds on what we’ve already started, keeps storytelling at the heart of Disney+, and reflects how it’s home to both stories for families and for adults. It’s something we’ve developed closely with our creative agency, VCCP, and with our wider team. At its heart, the campaign is about the enduring nature of a great story, the way it can shape us, and the evolution of the stories we encounter at different stages of our lives. With ‘Under The Bed’, director Stefanie Soho brings... Read More
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