The animosity of opposing sport teams’ fans is eased by the invention of satellite radio.  The background for this sequence is the song “Why Can’t We Be Friends” by War.  Sport’s fans, sporting clothing from their favorite teams, come face to face.  A Red Sox fan and a Yankees fan park next to each other, a Mets fan and a Phillies fan collide running on the beach and an Orioles fan and an Angels fan meet at the luggage carousel the airport.  The rivals stop and eyeball each other, when they notice that the other is also carrying a satellite radio receiver, they cautiously smile, shake hands and make friends.  The commercial ends with the narrator announcing “baseball fans can all agree on xm satellite radio, every team all season long.”

Credits

Agency: Mullen Edward Boches, chief creative officer; Michael Ancevic, group creative director/art director; Tim Cawley, group creative director/copywriter; Zeke Bowman, executive producer. Production Company: Epoch London, LTD. Phil Morrison, director; Claudio Miranda, DP; Doug Halbert, executive producer; Marc Marrie, line producer. Shot on location in Los Angeles. Editorial: Mad Mad Judy, Inc. Steve Hamilton, editor; Jeff Drury and Amy Khoshbin, assistant editors; Heather Brown, producer. Postproduction: Company 3 New York Victor Mulholland, colorist. Audio: Soundtrack Recording Group Mike Secher, mixer.

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