After introducing a campaign around the idea that a company that moves people is asking you not to move during the coronavirus pandemic, Uber has unveiled the next step in its marketing communications initiative with a film titled “Thank You For Not Riding.”
To make this piece, Uber partnered with Wieden+Kennedy and PRETTYBIRD to put a call out to filmmakers from all around the world. The idea was to have those stuck-at-home filmmakers document their new reality, as they find creative ways of living their lives in the current world, entertaining their families, and schooling restless children. Along with the worry and frustration, they’re also experiencing amazing moments of reflection, laughter, and play.
These filmmakers, and everyone else who stays at home, makes it easier for those who can’t. Together we know we can make a difference.
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Credits
Client Uber Agency Wieden+Kennedy, Portland, Ore. Colleen DeCourcy, Susan Hoffman, Jason Bagley, Eric Baldwin, executive creative directors; Kathy Hepinstall, Sara Phillips, creatives; Matt Hunnicutt, head of production; Molly Tait Tanen, executive producer; Chris Capretto, producer; Carly Starratt, brand strategy director; Annie Sanditen, executive design producer; Karen Koch, design director; Angela Iannarelli, designer; Matt Blum, sr. production designer; Frazer Goodbody, retoucher/3D artist. Production PRETTYBIRD Editorial Exile Kyle Brown, editor; Eileen Miraglia, assistant editor; CL Weaver, exec producer; Jennifer Locke, head of production; Kristina Thoegersen, post producer. VFX Exile Wes Waldron, lead Flame. Color The Mill Matthew Osborne, colorist; Blake Harrop, color producer. Music Beacon Street Studios, Venice, Calif. Andrew Feltenstein, John Nau, Danny Dunlap, composers (original song “Promise Me”); Leslie DiLullo, executive producer. Sound Design Lime Studios, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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