Uncommon Creative Studio in London created this film which explains another of its creations–a beautiful, sustainable furniture design: โThe Rewear Chairโ for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesnโt have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, itโs not even about changing our behavior. Itโs about embracing something we already do, and realizing the power it has.
โThe Rewear Chairโ is a celebration and reappraisal of the laundry chair–turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, โThe Rewear Chairโ embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chairโs arms can be extended to hang up to a weekโs worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19โ27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its mission to celebrate and inspire greener laundry habits such as washing at lower temperatures, choosing more thoughtful yet effective cleaning options and celebrating laundry limbo to ultimately wash less.
By embracing the act of rewearing, consumers can save billions of liters of water and substantial amounts of energy each year, all while making their clothes last longer. These habits also reduce the need for harmful detergents and washing processes, which can contribute to the depletion of natural resources and environmental pollution.
For this initiative, Ecover has also partnered with supermodel, writer, and sustainability advocate Lily Cole to help launch this new campaign. To celebrate Ecoverโs belief that sometimes the best wash for the planet is no wash, the eco-cleaning pioneer and Lily Cole are opening the doors to โThe Capsule Collectionโ, a pop-up store and panel discussion hosted in partnership with Charity Super.Mkt. Consumers will have the opportunity to shop pre-loved styles in-store and learn how to wash and shop less wastefully via a panel of sustainability and eco- conscious fashion experts–an activation made with PR agency Manifest.
CreditsClient Ecover Creative Studio Uncommon Creative Studio Independent Brand Communications Agency Manifest
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed โGen Zโs commitment paralysisโ by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled โYouth,โ directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. Itโs a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, โWeโre thrilled to create another iteration of our โVerb the Rainbow. Taste the Rainbowโ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film โYouthโ brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.โ Read More