This film brings to life the silhouette of a methodical speedskater crystallizing into icy form as the competitor rounds the oval. As velocity increases, the ice shatters, revealing a human form in Under Armour’s new speed skin design.
Visual effects house on the client-direct job was Zoic Studios. Piece was co-directed by Megan Oepen of Under Armour and Haley Geffen of BODEGA.
Client Under Armour Megan Oepen, co-director/EP, head of content house Visual Effects Zoic Studios, Culver City, Calif. Chris Jones, executive creative director; Ian Unterreiner, EP/head of production; Jeff Blodgett, EP; Derek Johnson, producer; Kevin Montenegro, coordinator; Julien Brami, VFX supervisor; Tim Hanson, CG supervisor; Mike Degtjarewsky, 2D supervisor; An Dang, Flame assist (Toolbox: Maya, ZBrush, Vray, Mantra, Houdini, Nuke, Flame) Production BODEGA Haley Geffen, co-director; Clint Goldman, exec producer; Grayson Bithell, Jordan Tarazi, producers Editorial Northern Lights Chris Carson, editor; Robin Hall, exec producer; Terry-Anne Alexander, producer. Audio SuperExploder Jody Nazzaro, sr. sound designer/mixer; Meredith Nazzaro, sr. producer.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open. As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open. Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio. Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
