UNIT9 has turned out the “Become a Kingsman” interactive site, a gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you.
Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency’s ultra-competitive training program just as a global threat emerges from a twisted tech genius.
The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman’s world while also revealing exclusive video content–all under the guidance of the gallant lead character Harry Hart, played by Colin Firth.
Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps–each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.
The experience was created, designed and produced by UNIT9 under the interactive direction of Anrick Bregman, an award-winning director of experiences that combine storytelling and innovative technology.
The “Become a Kingsman” interactive site celebrates the espionage genre and British humor, reintroducing them to a younger, highly cross-medial generation by allowing them to experience the thrill of the movie’s action, violence, and panache in a more interactive and engaging way. It reflects a new breed of movie marketing, embracing and bringing the story to life.
Here's a case study on the game/trailer.
