Professional athletes switch teams and cities at a moment’s notice while fans, traditional media, and social media churn to keep track of every move. February 2023 may go down as one of the wildest trade seasons in the history of the NBA, with 28 teams trading 58 players.
This deftly humorous spot titled “Traded”–which was conceived by agency Venables Bell + Partners (VB+P) for client Opendoor, a digital real estate platform–taps into that pro sports dynamic through a player press conference, showing what happens when an athlete finally stops giving boilerplate answers and starts speaking their mind about the often sensationalized topic of trades. In doing so, Opendoor highlights the universal truth that whether you’re a superstar or a regular Joe or Jane, moving remains one of the most stressful experiences in life.
Clay Weiner of Biscuit Filmworks directed “Traded” for Opendoor, an official sponsor of the Phoenix Suns, an NBA team which recently traded for a superstar and as a result has become a leading contender for the league championship.
In “Traded,” an athlete gives an unbridled assessment of the difficulties of being traded and having to move himself and his family to a different city. His tone softens, though, when a reporter informs him of Opendoor and the ways it can make the process much easier.
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Credits
Client Opendoor David Corns, VP of marketing; Lauren West, head of content, marketing; Tirza DiOro, marketing lead, brand content. Agency Venables Bell + Partners Paul Venables, founder, chairman; Will McGinness, chief creative officer; Matt Keats, Matt Miller, group creative directors; Byron del Rosario, art director; Ryan Hoercher, copywriter; Michael Ng, sr. copywriter; Diego Zelaya, sr. art director; Hilary Coate, head of integrated production; Lexi Alaga, producer; Jasmine Clark, group strategy director; Neil Slotterback. sr. strategist. Production Company Biscuit Filmworks Clay Weiner, director; Shawn Lacy, partner/managing director; Holly Vega, executive producer; Sean Moody, head of production; Trevor Allen, line producer; Tim Hudson, DP; Damon Fortier, production designer; Jenna Wright, wardrobe stylist; Kokeeta Douglas, makeup aratist. Editorial Cut+Run Pete Koob, editor; Stefan Manz, assistant editor; Brian Stanley, exec producer; Kristen Jenkins, head of production. VFX Jogger Andy Brown, exec producer; Brendan Crockett, lead Flame artist; Katrina Salicrup, Michael Vaglienty, Trent Shumway, Jorge Tanaka, Flame artists; Diana Cheng, head of production; Joel Paisner, producer. Color Blacksmith Mikey Pehanich, colorist; Sam Howells, color assisst; Adam Vevang, color producer. Audio One Union Joaby Deal, engineer/sound designer; Michael Swarce, exec producer.
A new regional campaign for Old National Bank from its longtime agency, Chicago-based Schafer Condon Carter, includes this “Bubble Wrap” spot which features a customer so obsessed with protection she arrives cloaked head-to-toe in bubble wrap only to find Old National Bank’s fraud protection and financial strategies already have her covered.
Jeff Tomsic directed the :30 via Community Films, part of a package of commercials with a comedic touch yet keeping in line with the longstanding “Get Old” premise, underscoring the experience of the bank as a virtue, helping to build reliability and a bond of trust with customers.
“Old National Bank isn’t just inviting customers to ‘Get Old.’ It’s making the case for why staying power matters,” said Craig Miller, chief creative officer at Schafer Condon Carter. “The campaign is rooted in the belief that trust compounds over time and that consistency is a competitive advantage. We’re creating work that entertains, but what truly resonates is the promise underneath: that banking should feel steady, personal and built to last. That belief shapes not only the story we tell but also how we tell it. We’ve worked with the same production partners year after year because that level of consistency matters.”
The new work will run regionally beginning this week in the bank’s core markets of Chicago, Indianapolis, Minneapolis and Nashville, as well as its expansion markets of Detroit, Grand Rapids, Louisville, Lexington, Milwaukee and St. Louis.
