Dua Lipa has released the music video for “Training Season,” directed by Vincent Haycock and produced by Somesuch.
“Training Season” arrives as the second single from Lipa’s forthcoming third studio album and was made with Tame Impala’s Kevin Parker, Caroline Ailin, Danny L Harle, and Tobias Jesso Jr.
The video opens with Lipa’s voicemail flooded with apologies and requests for second chances, continuing with clips of the singer sitting alone in a cafe as men compete for her attention as the room begins to spin into a dizzying, chaotic scene.
Haycock’s distinctive vivid style is reflected throughout the video, with the creative forming a commentary on the rigors of dating.
Lipa explained: “I had been on a string of bad dates, and the last one was the final straw. The next morning I arrived to the studio to Caroline (Ailin) and Tobias (Jesso Jr) asking me how it all went and I immediately declared “Training Season Is Over.”
CreditsArtist Dua Lipa Lottie Llewellyn, Warner marketing director; Theresa Adebiyi, commissioner. Production Company Somesuch Vincent Haycock, director; Rina Yang, DP; Whitney Jackson, producer; Tash Tan, U.K. exec producer; Alli Maxwell, U.S. exec producer; Georgina Fillmore, U.K. head of production; Christian Stone, production designer. Choreography Charm L’Donna, Sharon June, artist choreographers; Ryan Heffington, cast choreographer. Styling, Hair, Make-up, Costumes Lorenzo Possoco, artist styling; Peter Lux, artist hair; Sam Visser, artist make-up; Lisa Dempsey, key make-up; Julie Hassett, 1st make-up; Natasha Newman-Thomas, key costumer. Editorial Vincent Haycock, editor; Julie Levy, editor assistant. Color Dante Pasquinelli, colorist. VFX Company Goldenchild Audio Tom Paolantonio, sound. Stunts Buddy Sosthand, Jayson Dumenigo, stunt riggers.
Top Spot of the Week: Honda, RPA, Director Rupert Sanders Share “Unstoppable Dreams,” An Inspiring Reverse Poem
This inspiring Honda spot--directed by Rupert Sanders of MJZ for agency RPA--is the centerpiece of the “Unstoppable Dreams” campaign which brings to life the brand’s “Challenging Spirit” and the idea that resounding success is often the result of failures. The :60 follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.
The cinematic spot deploys an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.
The “Unstoppable Dreams” film features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Senna and the FIA Formula 1® championship 2021 Red Bull Racing Honda RB16B driven by Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft). The “Unstoppable Dreams” tells a story about how the starting point of achieving success is how one responds to failure.
“Unstoppable Dreams” made its TV debut earlier this week on NBC’s Sunday Night Football and will continue to air during NFL and college football games, and the opening night of the 2024-25 NBA season. The campaign also will be featured on the big screen this fall, at theaters across America during major movie premiere releases, and on Netflix’s ad-supported plan in the U.S., for the highly anticipated series Senna.
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