Directed by A.V. Rockwell via production house PRETTYBIRD, this TV commerical for Visa launched during Monday Night Football on ESPN (9/11 Buffalo Bills vs. NY Jets game) and will air throughout the season across NBC, Fox, NFL Network, ESPN, and Amazon on Thursday Nights.
Part of the new “Neverending Fan” national campaign, this spot is a retrospective of a fan’s lifelong love of the Buffalo Bills, spanning different generations and marking memorable moments along the way–including a marriage proposal.
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Credits
Client Visa North America Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Liam Mckay, art director; Will Curtis, copywriter; Orlee Tatarka, head of production; Robert Saxon, executive producer; Paul Golubovich, sr. producer; David Trujillo, design director; Lis Parker, sr. design producer; Jeff Ackley, Adam Sirkin, motion leads; Ryan Jacobson, David Mellor, motion designers; Amy Lindblade, group strategy director; Patrick Cooper, strategy director; Keiko Schnelle, strategist. Production PRETTYBIRD A.V. Rockwell, director; Suzanne Hargrove, exec producer; Tracy Hauser, director of production; Matt Wensinger, line producer; Rina Yang, DP; Kai Boydell, production design/art direction; Lily Garcia, 1st AD. Editorial Final Cut Jim Helton, editor; Megan Marie Connolly, Elijah hermitt, assistant editors; Justin Brukman, managing director; Suzy Ramirez, exec producer; Rebecca Mitchell, head of production; Miles Barfield, producer. VFX Significant Others Justin Brukman, managing director; Alyssa St. Vincent, exec producer; Dirk Greene, executive creative director; Nicholas Renaudeau, Flame artist; Phil Brooks, head of design; Jacob Williams, VFX assistant; Kyla Amols, producer; Hoa Vu, production coorindator. Color Grade Trafik Daniel de Vue, sr. colorist; Monica Escalante, assistant colorist; Julia King, color producer. Music New Math Kala Sherman, exec producer; Raymond Loewy, David Wittman, creative directors; Dan Sammartano, composer; “Buffalo Waterworks,” title. Sound Design/Mix Machine NY Michalis Anthis, sound designer/mixer. Matej Obreskovic, exec producer.
Cadbury Dairy Milk has unveiled “Homesick,” a spot from London agency VCCP directed by Steve Rogers via Biscuit Filmworks x Revolver in collaboration with VCCP’s global content creation studio Girl&Bear.
The film marks the latest chapter in Cadbury’s long-running and IPA Effectiveness Grand Prix-winning brand platform “There’s a Glass & a Half in Everyone.”
“Homesick” tells the story of two sisters separated by 6,000 miles. Set against the neon glow of Kuala Lumpur, the film opens with the older sister calling home. After the call ends, she reaches for an envelope--an eagerly awaited piece of home--and discovers a Cadbury Dairy Milk chocolate bar lovingly wrapped inside. There’s just one twist: her younger sister has already eaten a generous portion of it. A tiny alien sticker holds together what remains of the bar, an unmistakable signature of sibling mischief. It’s a small, human moment--tender, funny and instantly relatable--capturing the way even imperfect gestures can mean everything when you’re far from home.
The campaign was created by VCCP creatives Emma Jackson and Aly Lane and aims to reinforce Cadbury’s role as a fabric-of-the-nation brand--one that understands and reflects the emotional connections people share every day. As loneliness rises and feelings of belonging decline, Cadbury believes these small acts of generosity have never been more meaningful or more relevant.
