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    VML Pierces Through Color Blindness For Tennessee Tourism

    By SHOOTUpdated:No Comments11801 Views

    Fall foliage travel is a billion-dollar industry in America. And while Tennessee has some of the most beautiful fall scenery in the country, every other state is making the same claim. So how does Tennessee stand out? There are roughly 280 million people in the world who are red-green color deficient, which means they’ve never truly seen what fall looks like. One in 12 American men experiences some form of color blindness, a condition that affects nearly five percent of American women, too. 

    So for its client the Tennessee Department of Tourist Development, ad agency VML created the first  scenic viewers outfitted with specialty lenses designed to help alleviate red-green color blindness so that people who have never seen the true colors of fall, can experience them for the first time.

    This short film captures color blind people seeing the natural beauty of Tennessee for the first time. Directing the Color Blindness Viewer short, running on TV and online, was Chusy Jardine of Plan A Films.

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    Credits

    Client Tennessee Department of Tourist Development Agency VML Debbi Vandeven, global chief creative officer; John Godsey, chief creative officer; Derek Clark, executive creative director; Allison Pierce, Stephen Martin, group creative directors; Ryan Simonet, Betsy Jemas, creative directors; Mars Denton, art director; Amy Wilsey, associate copywriter; Ryan Schooley, lead technologist; Ethan Downing, executive producer. Production/Post Plan A Films Chusy Jardine, director; Andy O’Neil, editor.

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:Chusy JardinePlan A FilmsVML



    Wells Fargo, BBDO New York, Director Taika Waititi Journey To Paris With Reese Witherspoon

    Friday, March 13, 2026

    Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.

    Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way--an extension of the campaign’s core message about rediscovering travel.

    This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.

    Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize--the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her--and all of us--a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”

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