We see the demise of various people alphabetically in this comically morbid spot. However the Grim Reaper meets its match as Volvo's automatic intelligent braking system cheats death, saving a pedestrian who would otherwise have been run over. Yessian Music scored the commercial which was direced by Dorian & Daniel.
Credits
Music/Sound: Yessian Music, Hamburg; Ralf Denker, composer; Ingmar Rehberg, composer/exec producer; Brian Yessian, chief creative officer; Marvin Keil, sound designer. Audio Post: Yessian Music, Hamburg; Max Fritz, mixer;Agency: Filmakademie Baden-Württemberg; Production: Filmakademie Baden-Württemberg; Dorian & Daniel, directors
Screenwork Type:Top Ten Chart
Video Tags:Volvo
TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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