Wells Fargo has rolled out the new iteration of its partnership with Academy Award-winning actress and producer Reese Witherspoon, this time taking audiences to Paris, the City of Light.
Directed by Taika Waititi via production company Hungry Man and created in partnership with BBDO New York, this :30 captures Witherspoon discovering Paris through fresh eyes, thanks to the benefits of the Autograph Journey credit card. From exploring iconic landmarks to dining at charming local cafés, the spot celebrates the magic of experiencing a beloved destination in an entirely new way–an extension of the campaign’s core message about rediscovering travel.
This latest creative follows the London-based debut ad with Witherspoon that launched last fall and continues the campaign’s travel-led storytelling, using iconic global cities as backdrops to bring the credit card’s rewards to life.
Greg Ketchum, executive creative director, BBDO New York, said, “Reese represents something we all recognize–the way work can turn travel into a blur. You’re moving from one place to the next without really being in any of them. With the Autograph Journey Card, the idea is to shift that perspective. It gives her–and all of us–a reason to slow down, rediscover the moment, and experience a place like it’s the first time.”
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Credits
Client Wells Fargo Agency BBDO New York Chris Beresford-Hill, global chief creative officer; Marc Klein, Greg Ketchum, executive creative directors; Randy Vankleek, Greg Gerstner, group creative directors/copywriters; Mike Tunney, Mauricio Mazzariol, creative directors/art directors; Jason Wong, creative director/designer; Scotty Schuckies, executive producer; Julia Millison, executive music producer; Amadeo Plaza, group strategy director; Freddie Young, strategy director; Thomas Freeman, sr. strategist; Steve Viglione, head of marketing science; Karli Wachtel, marketing science director. Production Company Hungry Man Taika Waititi, director; Kim Dellara, Caleb Dewart, exec producers. Production Service Company, London Hungry Man UK Hannah Stone, producer; Marian Mikhail, production manager. Production Service Company, Paris Bandits Helen Gardiner, exec producer; Vincent Bourdin, line producer. Editorial & Finishing Arcade Editorial Jeff Ferruzzo, editor; Sila Soyer, managing partner/EP; Fanny Cruz, exec producer; Andrew Cravotta, sr. post producer; Alexey Novikov, assistant editor; Scott Pallo, After Effects artist; Tristian Wake, Flame artist; Scotty Hardin, Flame assistant. Color Grade Coffee+TV Paul Harrison, colorist; Will Mok, producer; Baptiste Carrara, color assistant. Music Storefront Music John Sneider, Adam Cohen, managing partners/composers; Emery Taylor, composer. Matt Nelson, managing director; Katie Theobalds, music producer and supervisor. Audio Post Sound Lounge Tom Jucarone, sound design & mix; Matt Smith, producer.
Produced by The Corner Shop and directed by Peter Thwaites for Goodby Silverstein & Partners, Xfinity’s latest campaign includes this spot which introduces an unexpected member of the family, a Robovac. The :60 unfolds from the robotic vacuum cleaner’s point of view, gliding across hardwood floors and tracing the edges of a busy home. All around the household, family members are locked into their own screens--mom on a work call, daughter deep in reality TV, the boys absorbed in gaming. Even the dog keeps its distance, tucked under the table.
When dad calls out “movie night,” no one responds. That changes when he opens the Xfinity app and hits “Pause Kids’ Devices.” Instantly, the kids come running.
The family gathers on the couch, snacks in hand. The Robovac is right there with them. Spooked by a scary moment, the Robovac ducks under the couch before the youngest coaxes it back out with a kernel of popcorn.
The voiceover lands the idea: “Wi Fi so smart, it brings the whole family together. Xfinity, Imagine That.”
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