While Anheuser-Busch InBev has pulled Budweiser from this year’s Super Bowl ad derby, other AB InBev brands will be participating, including Michelob ULTRA with this spot, titled “Happy,” from Wieden+Kennedy New York.
Part of the overall “It’s Only Worth It If You Enjoy It” campaign, the :60 enlists the help of sports superstars including Serena Williams, Anthony Davis, Peyton Manning, Brooks Koepka, Jimmy Butler and Alex Morgan, to showcase the less-heralded-but-equally-important parts of their lives that ultimately play a role in their success: time spent with family and friends, exploring a new hobby and enjoying life. The spot proves to America that you’re not just happy because you win, you win because you’re happy.
This will mark the sixth consecutive appearance for Michelob ULTRA in the Super Bowl ad lineup.
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Credits
Client Michelob ULTRA Agency Wieden+Kennedy New York Karl Lieberman, global chief creative officer; Dan Hill, director of strategic planning; Christine Gignac, Matt Mulvey, group creative directors; Will Binder, Blair Warren, associate creative directors; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Craig Keppler, sr. producer; Ellery Luse, strategy director. Production Pony Show Entertainment Susan Kirson, managing partner/EP; Jeffrey Frankel, exec producer; Fern Martin, line producer; Hoyt van Hoytema, DP; Andre D. Wagner, photographer. Editorial Joint Studios Tommy Harden, editor; Kris Faris, Ian DeVore, editorial assistants; Leslie Carthy, Amanda Ornelas, exec producers. Editorial Lost Planet Adam Gough, editor; Luftar Von Rama, Steven San Miguel, editorial assistants; Krystn Wagenberg, exec producer; Casey Cayko, producer. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, producer. VFX/Finishing The Mill Clairellen Wallin, exec producer; Ija Ochoa, producer; Anne Trotman, 2D lead; Tara Holland, David Forcada, Samuel Caine, 2D artists. Audio Post Sonic Union Steve Rosen, mixer; Pat Sullivan, exec producer. Music Company Walker Sara Matarazzo, sr. exec producer/owner; Abbey Hendrix, exec producer; Julianne Wilson, music supervisor; Christopher Keyes, engineer. Music Track "Can I Kick It," A Tribe Called Quest, music artist; SonyATV, publishing; Sony Music & Universal Music, label.
International healthcare company Bupa has launched “Health Stories,” a global campaign aimed at breaking down the barriers that prevent people from talking about their health.
The reluctance of people to open up about health is a global issue across countries, cultures and socio-demographic groups. But speaking up about health concerns can help people access medical and emotional support earlier, reduce feelings of stress and isolation, and can lead to improved outcomes.
Developed in partnership with creative agency Redwood@AMV, the campaign invited six people on their own unique health journeys to share the moment they first opened up about their condition.
The campaign offers intimate insights into life-affirming stories of personal courage, resilience and triumph, exploring how talking about physical and mental health can have transformative long-term positive effects. These include navigating chronic conditions like Crohn’s disease and endometriosis, living with ADHD or limb difference, and surviving cancer--alongside a powerful account from Black Ferns international rugby player Ruby Tui on mental health.
The launch comes as new research from Bupa reveals that 82% of people believe that talking about health experiences can support physical and mental health. Despite this, nearly one in two people (49%) say they have avoided addressing a health concern. Of those, over a third (39%) did so because they didn’t think it was serious, or were unsure if they needed a healthcare professional, and a quarter (24%) due to embarrassment or stigma.
Shot by documentary filmmaker Dorothy Allen-Pickard, the aim of the films--including this two-minute piece--is to drive awareness and spark new conversations about health around the... Read More
