Every year around the holidays, the world of video game Clash celebrates Clashmas…except this year, thanks to someone in the Clash universe who usually doesn’t get too much attention: The Log. Despite being wood and tree-like, The Log was never getting the love and adoration other trees were getting during Clashmas. With this new spot, “No More CLASHMAS?!”–directed by Trevor Conrad of Psyop for Wieden+Kennedy, Portland, Ore.–The Log finally gets its day in the sun.
CreditsClient Clash Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Jarrod Higgins, Lawrence Melilli, creative directors; Katie Willis, art director; Ryan Snyder, copywriter; Jane Monaghan, creative manager; Heather Smith Harvey, Robert Saxon, executive producers; Ricara Stokes, producer; Britton Taylor, Indiane Matine, Katie Dyer, strategy; Mike Weihs, Scott Meisse, studio design. VFX/Production Psyop Trevor Conrad, director; Amanda Miller, exec producer; Jacob Markson, sr. producer; Hanna Stolarski, sr. assistant producer; Chancelor Griffin, assistant producer; Cem Alpay, Michael Deweese, Misha Opiev, Tobias Trebelijahr, Ana Bernaus, designers; Brady Doyle, 2D lead TD; Dylan Broan, Krystal Chinn, Michael Dobbs, Kevin Jones, Tingting Li, Katja Wimmer, compositors; Isaac Irvin, 3D lead TD; Marina Czarnecki, Dennys Herman, Ryan Kirkwood, Logan Pittman, Sean Rivet, Ieva Sauciunaite, Amanda Sparso, lighters; Alan Yang, asset lead TD; Ellie Stalie, Marina Czarnecki, Bryan Eck, Greg Gutkin, Mia Pray, Shreeya Shetye, Dennys Herman, Brian Kim, model & texture; Jean-Dominique Fievet, Jason Taylor, George Schermer, animation directors; Roman Korbryn, Renato Sena, Scott McWhinnie, Matt Walker, Adrian Villarino Tomasi, Eric Johnson, Paulo Lombardi, Todd Wilbur, Andrzej Ellert, Laura Lempert, 3D animators; George Schermer, Roman Kobryn, Laura Lempert, Thomas Price, Todd Wilbur, previs; Dan Bodenstein, FX lead artist; James Atkinson, Levin Gillen, Liam Griffin, Jinny Ko, FX artists; John Bloch, Nelio Naut, rigging and tech animation TDs. Sean Kealey, Zed Bennett, Stephen Mann, Josh Sobel, Andrew Conroy, Thomas Price, George Schermer, rigging & tech animation. Paul Cohen, Michael Deweese, storyboard aratists; Andrew Park, matte painter; Andrew Malvasio, Alex Sysota, Cory Daniels, Flame artists. Music Walker Music, bicoastal Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer. Sound Design/Audio Post JOINT, Portland, Ore. Noah Woodburn, sound design/mixer; Natalie Huizenga, SFX editor; Leslie Carthy, exec producer. Editorial JOINT Kelly Lyon, editor; Ian DeVore, assistant editor; Leslie Carthy, exec producer.
OMC, Director Andreas Nilsson Trade “Youth” For Skittles
Teaming with creative agency partner OMC, consisting of DDB Chicago and Critical Mass, Skittles rolled out a campaign to playfully spotlight what is often dubbed “Gen Z’s commitment paralysis” by asking them to commit to their love for the brand in the most extreme ways possible. Case in point is this spot titled “Youth,” directed by Andreas Nilsson of Biscuit Filmworks. The film introduces us to a grandson who willingly gives up his youth to his grandma in exchange for her delicious fruity Skittles. It’s a unique and twisted take on commitment that perfectly embodies the Skittles brand. Colin Selikow, chief creative officer, DDB Chicago, said, “We’re thrilled to create another iteration of our ‘Verb the Rainbow. Taste the Rainbow’ platform, bringing a new way to connect with Gen Z in the absurd fashion Skittles is famous for. Our latest film “Youth” brings a classic Skittles vibe to a new generation of fans, giving them the most nonsensical way to commit to the brand.” Read More