Showcasing the power of gaming and challenging the stereotype of the lazy and unmotivated gamer, OMEN again turns to Wieden+Kennedy for this “I’m Not Gaming for Me, I’m Gaming For You” campaign which introduces us to a surgeon, a pilot and a politician who share a tongue-in-cheek message. They’re letting the world know that they’re gaming not for fun but gaming to make a better place for everyone else. Gaming increases problem-solving, hand-eye coordination and leadership skills, so of course, it’d make you a better surgeon, pilot or politician, right?
In this spot, the case for gaming surgeons is made. Keith Schofield of Caviar directed the three commercials in this campaign, including “Surgeons,” for W+K.
Matt Sorrell, creative director at W+K Portland, asked rhetorically, “If you’re going under the knife, wouldn’t you rather be in the steady hands of a surgeon who games?”
An ad disclaimer humorously reads, “Gaming is most definitely not a substitute for medical school.”
CreditsClient HP/OMEN Agency Wieden+Kennedy Portland Matt Sorrell, creative director; Taylor Roberts, art director; Alex Romans, copywriter; Ricara Stokes, producer lead; Scott Miesse, design producer; James Aloysius, Taylor Geick, Shayne Kybartas, designers; Katie Dyer, Drew Phillips, strategic planning. Production Caviar Keith Schofield, director; Michael Sagol, exec producer; Stephen Mohammed, line producer; Damien Acevedo, DP. Production Services Icon Films Bulgaria Editorial Joint Steve Sprinkel, editor; Ian DeVore, cutting assistant; Andrea Seider, Dino Coons, assistant editors; Frances Tom-Sahr, post producer; Kathleen Russell, exec producer. VFX WK Studios Nirad “Bugs” Russell, exec producer; Lusia Share, Sarah Usmen, producers; Zai Outlaw, coordinator; MB Emigh, VFX lead; Aiden Jung, Wayne Shepherd, Dave Levine, VFX compositors; Filip Popov, VFX shoot supervisor; Gavin Wright, Bacon X, CG artists; Kevin Alfoldy, finish artist; Ben Corbin, graphics. Color WK Studios Jasmine Vazquez, colorist. Licensed Music APM Soothe Soar Superlative (a60)--Hobo Canteen Sound Design Joint Noah Woodburn, sound designer. Voiceover Alvin Shea Audio Post Joint Noah Woodburn, mixer/sound engineer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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