Showcasing the power of gaming and challenging the stereotype of the lazy and unmotivated gamer, OMEN again turns to Wieden+Kennedy for this “I’m Not Gaming for Me, I’m Gaming For You” campaign which introduces us to a surgeon, a pilot and a politician who share a tongue-in-cheek message. They’re letting the world know that they’re gaming not for fun but gaming to make a better place for everyone else. Gaming increases problem-solving, hand-eye coordination and leadership skills, so of course, it’d make you a better surgeon, pilot or politician, right?
In this spot, the case for gaming surgeons is made. Keith Schofield of Caviar directed the three commercials in this campaign, including “Surgeons,” for W+K.
Matt Sorrell, creative director at W+K Portland, asked rhetorically, “If you’re going under the knife, wouldn’t you rather be in the steady hands of a surgeon who games?”
An ad disclaimer humorously reads, “Gaming is most definitely not a substitute for medical school.”
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Credits
Client HP/OMEN Agency Wieden+Kennedy Portland Matt Sorrell, creative director; Taylor Roberts, art director; Alex Romans, copywriter; Ricara Stokes, producer lead; Scott Miesse, design producer; James Aloysius, Taylor Geick, Shayne Kybartas, designers; Katie Dyer, Drew Phillips, strategic planning. Production Caviar Keith Schofield, director; Michael Sagol, exec producer; Stephen Mohammed, line producer; Damien Acevedo, DP. Production Services Icon Films Bulgaria Editorial Joint Steve Sprinkel, editor; Ian DeVore, cutting assistant; Andrea Seider, Dino Coons, assistant editors; Frances Tom-Sahr, post producer; Kathleen Russell, exec producer. VFX WK Studios Nirad “Bugs” Russell, exec producer; Lusia Share, Sarah Usmen, producers; Zai Outlaw, coordinator; MB Emigh, VFX lead; Aiden Jung, Wayne Shepherd, Dave Levine, VFX compositors; Filip Popov, VFX shoot supervisor; Gavin Wright, Bacon X, CG artists; Kevin Alfoldy, finish artist; Ben Corbin, graphics. Color WK Studios Jasmine Vazquez, colorist. Licensed Music APM Soothe Soar Superlative (a60)–Hobo Canteen Sound Design Joint Noah Woodburn, sound designer. Voiceover Alvin Shea Audio Post Joint Noah Woodburn, mixer/sound engineer.
Indie ad agency TDA Boulder has unveiled “No Nonsense Banking,” its debut campaign for new client First Interstate Bank. The rolling launch runs through the end of the year, and spans across 10 states.
The batch of spots includes this one titled “Every Step,” epitomizing a call to end the nonsense. “Every Step” opens on a couple experiencing life’s biggest moments (marriage proposal, first child, a kid learning to drive, and packing up for college). Each meaningful moment, though, has one odd addition: their banker is actually really there, experiencing those moments with them. The unexpected inclusion calls out the cliché that banks love to be with you every step of the way, even in life’s most intimate moments. The spot lands on the twist: First Interstate isn’t promising to be there for every step; just the ones that matter, with a straight answer and a real person on the other end.
Michael Downing directed via The Sweetshop x Chirp Films.
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