In this brand film from Wieden+Kennedy, Portland, Ore., HP tells the story of a quieter, more introverted woman who struggles to be seen and heard in her meetings because of failing technology. Without technology that supports collaboration, she struggles to communicate her thoughts and ideas in a hybrid office environment.
Directed by Nick Ball of MJZ, “No Thought Left Behind” tells the story of her idea–represented by a scrunched-up paper ball. The paper ball is seemingly lost but manages to defy the odds to find its way back to her enabling her to confidently deliver her idea via the enhanced features of HP Presence Meeting Space Solutions.
HP Presence allows people to truly feel connected and work together whether in the office or working remotely. With enhanced audio, video, and software embedded in HP PCs, peripherals, displays, and new meeting space solutions, HP Presence makes hybrid work teams feel like they’re in the same room together. That way no one goes unnoticed or unheard–and no thought gets left behind.
Using features like AI noise cancellation on PCs, auto-room calibration, and 4K cameras that automatically capture facial expressions, devices with HP Presence offer meeting participants an end-to-end solution for sharing ideas.
An excellent example of producing in a new hybrid world, the film was shot with a tight team on the ground in Budapest, including director Ball, while the majority of the team joined virtually. Ball and the team made full use of the city to really bring to life the lost paper ball’s journey back to the film’s heroine.
Credits
Client HP Agency Wieden+Kennedy, Portland, ore. Eric Baldwin, executive creative director; Christen Brestrup, Bertie Scrase, creative directors; Chris Cavalieri, art director; Mike Lopez, copywriter; Matt Hunnicutt, director of production; Mauricio Granado, sr. producer lead; Charleston Chambers, associate producer; Christina Kim, Mimi Munoz, creative operations; David Chathas, James Aloysisus, Beth Schuenemann, Katie Custis, Phillip Kim, Abby Dergazarian, designers; Henry Lambert, Lauren Ivory, Bianna Nikdel, strategic planning; Jeff Ackley, Adam Sirkin, Ryan Jacobson, Daniel Finn, Oliver Rokoff, motion design. Production MJZ Nick Ball, director; David Zander, president/exec producer; Emma Wilcockson, exec producer; Karen Chan, line producer; Masanobu Takayanaki, DP; Judit Csuti Varga, production design/art direction. Editorial Final Cut LA Jeff Buchanan, editor; Evan Bluestein, Emalee Arroyo, Sabra Stratton, assistant editors; Taylor S. Rousseau, post producer; Suzy Ramirez, post exec producer. VFX KEVIN Tim Davies, executive creative director; Steve Gibbons, 2D lead artist; Ben Smith, Gareth Parr, Rob Winfield, Steve Cokonis, Susanne Scharping, 2D artists; Jami Schakel, sr. VFX producer; Louise Bloomfield, VFX coordinator; Sue Troyan, sr. exec producer; Pete Smith, shoot supervisor. Color Company 3 NY Sofie Friis Borup, colorist; Alexandra Lubrano, colorist. Voiceover Marissa Holmes Music Walker Music Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, producer.
Candy maker The Fini Company, headquartered in Spain,, has released this animated short, Fallin’ in Love, produced by Zombie Studio, São Paulo, Brazil, and New York. The film blends humor, charm, and emotional depth to address an increasingly urgent topic: the lack of human connection in a screen-dominated world.
Directed by Paulo Garcia, the story follows a young Cupid tasked with bringing together Noah and Emma, two strangers who pass each other every day on the subway but remain oblivious to one another due to their constant phone use. To succeed in his mission, the little archer will need both creativity and a touch of boldness.
“Fallin’ in Love reflects the world we live in and reminds us how important it is to reconnect with each other on a human level. We’re letting meaningful moments slip away because of information overload and excessive screen time,” said Pablo Moreno, global CMO of The Fini Company. “The short film captures Fini’s essence and the message we want to share with the world: to create joy through true and joyful encounters.”
Director Garcia, co-founder of Zombie Studio, said, “From the start, our goal was to approach this project with an entertainment-first mindset rather than traditional advertising, rooted in Fini’s brand values and core message. In that sense, the script was a gift--it allowed us to tell a story and spark reflection on today’s society in a light, uplifting way, without relying on product-centric messaging. I believe that’s the secret to this film and what makes it so special.”
With an original score composed by Bumblebeat--featuring musicians from Europe, the United States, and Brazil--Fallin’ in Love is available on Fini’s YouTube and... Read More
