Running a small business is stressful at the best of times, but then 2020 happened. That’s why financial management software company Intuit QuickBooks is launching its biggest ever integrated campaign in the U.K. to show how it can provide support, particularly for the self-employed–by “Taking Care of Business.”
This :60–directed by Nick Ball via production house Blink, with visual effects from Time Based Arts–introduces viewers to the hard-nosed QuickBooks team, each member with their financial expertise (and giant personality), walking with attitude through a swanky office. As the spot goes on, we realize that the team consists of teeny tiny people, and this office is in fact on the counter of a fish-and-chips shop complete with a napkin holder door, fork dispenser wall and a pickled egg art installation. The chippy’s pocket-sized financial team is always on hand for whatever the business needs.
Credits
Client Intuit QuickBooks Agency Wieden+Kennedy London Tony Davidson, Iain Tait, executive creative directors; Hollie Walker, Cal Al-Jorani, creative directors; Francesca Van Haverbeke, Florence Deary, creatives; Natasha Johnson, Rose Fairley, producers. Production Blink Nick Ball, director; Patrick Craig, exec producer; Ewen Brown, producer; Steve Annis, DP. Editorial Stitch Tim Hardy, editor. VFX Time Based Arts Tom Johnson, VFX exec producer; Luke Todd, Sam Osborne, VFX supervisor; Lewis Crossfield, colorist; Andrei Verioti, motion graphics; Alex Thursby-Pelham, lead designer. Sound Design & Mix 750MPH Jake Ashwell, Sam Ashwell, sound designers; Martin Critchely, sound producer. Music Supervision Birdbrain Jake Buckley, music supervisor.
Creative agency ROSA PARIS has conceived of this bank ad that doesn’t look like a bank ad for Banque Populaire. The financial institution supports the creation of 200 new businesses every day across France--and that is reflected visually in this commercial with a mesmerizing metaphor of blooming flowers to symbolize the widespread impact of entrepreneurship and local growth.
This ode to flower power was directed by Thomas Calley and produced by Frenzy Paris. Calley’s 2023 film Le Règne Animal (The Animal Kingdom) won five Cesar Awards, underscoring that he’s a custom fit to bring this cinematic-style brand film to life.
“In our rapidly-evolving society, success is no longer just a personal achievement. It has become more collective, more local, and more sustainable. It’s no longer just about numbers or titles; it’s a human adventure that impacts those around us. This film is an anthem to entrepreneurship and a symbolic demonstration of the power an entrepreneur holds: the ability to improve the world around them,” said Jean-Patrick Chiquiar, co-founder, ROSA PARIS.
