Running a small business is stressful at the best of times, but then 2020 happened. That’s why financial management software company Intuit QuickBooks is launching its biggest ever integrated campaign in the U.K. to show how it can provide support, particularly for the self-employed–by “Taking Care of Business.”
This :60–directed by Nick Ball via production house Blink, with visual effects from Time Based Arts–introduces viewers to the hard-nosed QuickBooks team, each member with their financial expertise (and giant personality), walking with attitude through a swanky office. As the spot goes on, we realize that the team consists of teeny tiny people, and this office is in fact on the counter of a fish-and-chips shop complete with a napkin holder door, fork dispenser wall and a pickled egg art installation. The chippy’s pocket-sized financial team is always on hand for whatever the business needs.
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Credits
Client Intuit QuickBooks Agency Wieden+Kennedy London Tony Davidson, Iain Tait, executive creative directors; Hollie Walker, Cal Al-Jorani, creative directors; Francesca Van Haverbeke, Florence Deary, creatives; Natasha Johnson, Rose Fairley, producers. Production Blink Nick Ball, director; Patrick Craig, exec producer; Ewen Brown, producer; Steve Annis, DP. Editorial Stitch Tim Hardy, editor. VFX Time Based Arts Tom Johnson, VFX exec producer; Luke Todd, Sam Osborne, VFX supervisor; Lewis Crossfield, colorist; Andrei Verioti, motion graphics; Alex Thursby-Pelham, lead designer. Sound Design & Mix 750MPH Jake Ashwell, Sam Ashwell, sound designers; Martin Critchely, sound producer. Music Supervision Birdbrain Jake Buckley, music supervisor.
“The Clasteroid,” a new campaign for the super popular video game Clash of Clans (Supercell), has been rolled out by agency DAVID New York.
The campaign includes this film directed by Dave Green via production company Gifted Youth. The piece reports that 2007 FT3--a real asteroid that once threatened Earth but inexplicably disappeared in 2007, has reappeared and is headed straight towards players’ villages in the video game.
Here’s the real reason 20007 FT3 initially went missing. Back in ‘07, Hank Green and a fellow scientist saved our world by digitizing the meteor and sending it to the world of Clash of Clans instead--with dire consequences once it hits now, some 18 years later. Though Green now lives as a popular science communicator on YouTube and TikTok, it now falls to him to make up for his decision by sending the new Meteorite Hammer into the game, kicking off Hammer Jam. Every year Clash of Clans players look forward to Hammer Jam. But this time, it’s a matter of life and death--and somehow avoiding the the destruction which a meteor can bring.
André Toledo, chief creative officer, DAVID New York, said, “In Clash of Clans, the stakes are always high. But for this year’s Hammer Jam, we wanted to amp that up higher than ever with an event that threatens the world of Clash as we know it. Together with our Supercell partners and science communicator Hank Green, we built a conspiracy around a real meteor to create real stakes and launched it into the game with a short film that’s an homage to ‘80s and ‘90s’ sci-fi flicks. Now, it’s up to the fans to save their village from destruction.”
