Wieden+Kennedy London and The Mill introduce a new animal sensation–Puggerfly, half pug, half butterfly–in this U.K. spot promoting Three and its new partnership with Snapchat. The visual messaging app is now included in Three’s Go Binge offering. All new and existing Three customers are able to Snap, chat and share to their heart’s content without using any of their data allowance.
The ad transports viewers to a luscious British forest where butterflies and nature thrive; a reflection of the expressive, creative fun Snapchat users have on the platform–now without limit as part of Go Binge. Viewers are met by the adorable Puggerfly, who throughout the :30 comes to grips with its new butterfly wings. The metamorphosis from clumsy pug, to careless Puggerfly allows it to experience a newfound freedom and to live its best life. The ad comes to an end as viewers follow Puggerfly soaring above the treetops, the sky filled with rainbow waterfall clouds, with the tagline “Oh Snap, data free on Three” and the call to action to “Free your own Puggerfly” on Snapchat now.
The animated visuals are accompanied by actor John Goodman, who is providing the voiceover alongside the legendary track of “Africa” from Toto.
Jorge Montiel of The Mill directed the Puggerfly spot.
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Credits
Client Three Agency Wieden+Kennedy London Hollie Walker, creative director; Freddy Taylor Andrew Bevan, Philippa Beaumont, creatives; Ian Tait, Tony Davidson, executive creative directors; Andy Wright, Nick Exford, planners; Mike Naman, head of technology; Chris Graham, interactive producer; James Laughton, TV producer; Xueling Wang, Jon Harris, designers/ Jody Burson, Jhy Turley, David Brodie, studio. Production The Mill Jorge Montiel, director; Carlos Nieto, art director; Jonathan Wood, VFX supervisor; Fergal Hendrick, 2D lead; Alberto Lara, animation lead; Mick Vincent, colorist; Reece Ewing, exec producer; Rebecca Perry, producer. Sound String & Tins Will Cohen, sound designer; Matej Oreskovic, Sam Brock, producers. Music Theodore David Bass, music supervisor. Music Track: “Africa” by Toto; Jeffrey T Porcaro, David Paich, writers. Label Sony Music Entertainment UK. Publishers SonyATV Music Publishing, Kobalt Music Publishing
A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.
The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.
Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”
Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.
“Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More
