2020 was one lemon of a year as this Super Bowl spot for Bud Light Seltzer Lemonade underscores. It’s literally raining lemons on life’s events from weddings to do-it-yourself haircuts and Major League Baseball games, creating what in this commercial is a special brand of comedic havoc.
Bud Light, though, has found the proverbial silver lining by making lemonade out of all those lemons with its new seltzer.
Mike Warzin of Arts & Sciences directed this “Last Year’s Lemons” commercial for Wieden+Kennedy New York, with visual effects by The Mill.
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Credits
Client Anheuser-Busch/InBev, Bud Light Seltzer Lemonade Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Stu Rubin, copywriter; Aimee Perrin, art director; Nick Setounski, head of integrated production; Jessica Griffeth, executive producer; Sam Kilbreth, sr. producer; Stephane Missier, global strategy director; Matt Hisamoto, sr. strategist; Connor Corr, digital strategist; Leah Greene, strategic planner. Production Arts & Sciences Mike Warzin, director; Marc Marrie, managing partner/exec producer; Mal Ward, partner/managing director; John Benson, exec producer, NY; Zoe Odlum, exec producer; Christa Skotland, exec producer/head of production; Casey Byron, producer (Arts & Sciences); Kristin Porter, producer; Ivy Jane, research and operations manager. Editorial Arcade Edit Jeff Ferruzzo, editor; Sila Soyer, exec producer/partner; Andrew Cravotta, sr. post producer; Sam Barden, assistant editor. VFX The Mill Clairellen Wallin, exec producer; Mandy Harris, sr. producer; Ajit Menon, 3D lead/shoot supervisor; Jimmy Bullard, 2D supervisor; Katharine Mulderry, production coordinator; Andrew Pellicer, Dhruv Shankar, Eric Sibley, James Cudahy, Kshitij Khanna, AVV Suresh, Mahesh Ravlia, Naga Praveen, Kumar Y, Rose Mathew, 2D team; Tyler Scheitlin, design; Fazal Khan, Indrajeet Kumar, Jadheer TP, Manoj Ravi, Rijo R, Showber Shadik, Swathi Balasubramaniam, Upasana Choudhary, Dongili Varaprsad, CG tracking; Alek Vacura, Krushna Ramrao Kuisange, Shahid Hussain, Kiran Prabhu, CG modeling; Daishi Takishima, CG rigging; Dave Barosin, Eban Byrne, Incheol Jeong, Pegah Naserifar, CG FX; Steve Parish, Arman Matin, Tom Bardwell, CG lighting. Telecine Company 3 Tom Poole, colorist; Alexandra Lubrano, color producer. Music Search Company Walker Sara Matarazzo, Stephanie Pigott, exec producers; Danielle Soury, music producer. Licensed Song: “Monday, Tuesday, Wednesday (I Love You)” as sung by Jo Stafford & Gordon MacRae, original from 1950. Sound Design Trinitite Inc. Brian Emrich, sound designer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production.
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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