Bryan Buckley and Dave Laden of Hungry Man co-directed this Bud Light Super Bowl spot for Wieden+Kennedy NY in which fan-favorite characters from the brand’s past Big Game ads–including Cedric the Entertainer, Grammy-nominated artist Post Malone, the Bud Knight and the “I Love You, Man” guy–come together to help a delivery driver right an overturned Bud Light Truck, ensuring that the ice-cold brew makes it to the convenience store.
In the process the “Bud Light Legends,” which is the title of this commercial, recreate some of the best moments in the history of Bud Light advertising.
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Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Grace Martin, art director; Chris Maiorino, copywriter; Craig Duffney, designer; Nick Setounski, head of integrated production; Jessica Griffeth, Dave Lambert, executive producers; Stephane Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, strategic planner; Connor Corr, sr. social strategist. Production Hungry Man Bryan Buckley, Dave Laden, directors; Mino Jarjoura, exec producer; Matt Lefebvre, line producer; Scott Henriksen, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Laurel Metzler, editorial assistant. VFX The Mill Anastasia Von Rahl, exec producer; Ade Macalinao, producer; John Leonti, creative director Maira Allendoerfer, production coordinator; James Allen, creative director/2D lead; Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler, Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo, 2D artists; Yarin Manes, 3D lead; Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang, 3D artists; Itai Muller, Bill Lu, Max Gabl, Roger Kupelian, matte painting; Katie Yancey, Alejandra Alvarez, animation. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production. Music KO Music Phil Kay, composer; Andy Oskwarek, producer. Sound Design JAFBox Sound Joseph Fraioli, sound designer.
A young woman pursues her dreams of Olympic weightlifting greatness through personal and painful struggles, ultimately reaching a national stage in this inspiring short film “Every Rep,” directed by Alex Cook and produced by Caviar and Radiance.
The film opens with a young girl watching an Olympic weightlifting competition over breakfast. Entranced and immediately hooked, she takes to her garage to begin training. Cook cuts to the same prospective athlete, now a teenager, still pumping iron in her garage. To prepare for competition, she seeks specialized training and finds a caring coach. Her journey isn’t without hardship, as an early contest is cut short due to a serious injury. The latter half of the film sees the title star undergo physical therapy and recommit to the sport, all the more determined to overcome the odds. The film concludes with the final competition, where Cook portrays the original young girl from the beginning stepping up to the massive weights, demonstrating that the inspired child within us all never truly leaves our side in pursuit of greatness.
Cook noted, “We shot the piece as something of a hybrid doc, commercial, short film for Onyx x USA Weightlifting. We mirrored a real athlete’s journey in the sport, using her personal experience to explore the clash of dreams and effort that many face on the road to national competition.”
Cook assembled a production team over the holiday season of 2024 to film the project, which was put on hold during the January 2025 Los Angeles fires.
“Alex has this rare ability to shape stories with emotional precision while elevating every frame with an incredible sense of craft,” adds Salim El Arja, Executive Producer at Caviar. “What he draws out of non-actors... Read More
