Bryan Buckley and Dave Laden of Hungry Man co-directed this Bud Light Super Bowl spot for Wieden+Kennedy NY in which fan-favorite characters from the brand’s past Big Game ads–including Cedric the Entertainer, Grammy-nominated artist Post Malone, the Bud Knight and the “I Love You, Man” guy–come together to help a delivery driver right an overturned Bud Light Truck, ensuring that the ice-cold brew makes it to the convenience store.
In the process the “Bud Light Legends,” which is the title of this commercial, recreate some of the best moments in the history of Bud Light advertising.
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Credits
Client Bud Light Agency Wieden+Kennedy New York Karl Lieberman, chief creative officer; Gerard Caputo, group creative director; Grace Martin, art director; Chris Maiorino, copywriter; Craig Duffney, designer; Nick Setounski, head of integrated production; Jessica Griffeth, Dave Lambert, executive producers; Stephane Missier, group strategy director; Matt Hisamoto, sr. brand strategist; Leah Greene, strategic planner; Connor Corr, sr. social strategist. Production Hungry Man Bryan Buckley, Dave Laden, directors; Mino Jarjoura, exec producer; Matt Lefebvre, line producer; Scott Henriksen, DP. Editorial Arcade Edit Dave Anderson, editor; Andrew Cravotta, post producer; Sila Soyer, exec producer; Laurel Metzler, editorial assistant. VFX The Mill Anastasia Von Rahl, exec producer; Ade Macalinao, producer; John Leonti, creative director Maira Allendoerfer, production coordinator; James Allen, creative director/2D lead; Lenz Kol, Abigail Riegel, Patrick Dirks, Yukiko Ishiwata, Roxy Zuckerman, Ben Smith, Chad Buehler, Christel Hazard, Shauna Prescott, Ant Walsham,YoungJoon Mok, Brad Scott, Anthony Barcelo, 2D artists; Yarin Manes, 3D lead; Michael Kash, Naotaka Minami, Kevin Gillen, Luis Sanchez, Jason Huang, 3D artists; Itai Muller, Bill Lu, Max Gabl, Roger Kupelian, matte painting; Katie Yancey, Alejandra Alvarez, animation. Telecine Company 3 Tim Masick, colorist; Kevin Breheny, producer. Audio Post Sonic Union Brian Goodheart, mixer; Pat Sullivan, head of production. Music KO Music Phil Kay, composer; Andy Oskwarek, producer. Sound Design JAFBox Sound Joseph Fraioli, sound designer.
Apple released a new iteration of its Goalie Masks Made on iPad campaign--this time teaming up with National Hockey League (NHL) goaltender Sam Montembeault to create the goalie masks that young hockey players dream of wearing. NHL mask artists deployed iPad Pro and Apple Pencil Pro to design the dream masks in time for Canada’s marquee youth hockey event, the Quebec International Pee-Week Hockey Tournament.
It’s a tournament which gives youngsters the opportunity to not only gain high visibility for their talents but also to compete on a huge rink in a professional arena before a large crowd.
In this short film--directed by Jason Van Bruggen of production company Suneeva for agency TBWA\Media Arts Lab, Canada--among the young aspiring goalies we meet is a girl who wants the mask of a lioness, inspired by how she strives to protect her teammates, akin to guarding her cubs. Several young goalies in this film, including her, end up getting their dream masks.
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