In this campaign from Wieden+Kennedy New York, Delta Air Lines is moving past just enticing consumers with the amazing parts of the destination. Instead “Home,” Delta Air Lines’ first brand campaign of 2024, leans into the Delta level comfort of travel with the focus on the trip back home.
At the center of the campaign is this film depicting a group of friends coming back from a bachelorette party to a grandmother returning home after visiting her grandkids. Directed by Mark Molloy of SMUGGLER, the spot shows how Delta Air Lines provides an on-board experience that makes you comfortable on all your trips even if you only want to be at one place… home.
Sean McLaughlin, group creative director at W+K New York, said, “When it comes to airlines, it’s not always easy to talk about service. What I love about this work is that it shows how part of great service is thinking beyond just bringing you a great meal, it’s bringing you to a great truth about why you might be flying in the first place. It’s about knowing where a passenger’s head is at, appreciating it, and then living up to those expectations.”
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Credits
Client Delta Air Lines Agency Wieden+Kennedy NY Marques Gartrell, Brandon Henderson, chief creative officers; Sean McLaughlin, group creative director; Nik Reed, creative director; Marc Duran, Jessica Ghersi, associate creative directors; Bowook Yoon, art director; Ray Ali, Sara Carr, copywriters, Nick Setounski, head of production; Cheryl Warbrook, executive producer; Rodrigo Nino, producer; Kareem Adeniran, jr. producer; Jasmine Sarbaz, art sr. producer. Production Company SMUGGLER Mark Molloy, director; Brian Carmody, Patrick Milling-Smith, Sue Yeon Ahn, exec producers; Jenni Haberstock, producer; Nicole Holloway, production supervisor; Chris Mandato, commercial coordinator; Marc Kelly, first AD; Robbie Ryan, DP; Pili Weber, production designer; Michelle Martini, stylist. Casting Beth Melsky Casting Beth Melsky Editorial Cabin Editing Company Carla Luffe, editor; Adam Becht, exec producer; Astrid Cedeno Franco, Natalia De Jesus, cutting assistants; Lisa Barnable, head of production; Zack Herpy, sr. producer; Noelle Lucien, associate producer. Social Finishing CabinFX John Kowalchuk, 2D animator. VFX Preymaker Angus Kneale, Verity Kneale, Melanie Wickham, heads; Luis Martin, exec producer; Ija Ochoa, Michelle Cevallos, producers; Ruben Vandebroek, Tobey Lindback, Paris Hall, Zhenya Vladi, Gigi Ng, Ed Lopez, Simon Holden, Kieran Walsh, Shannon Lee, Kristof Monori, Byron Tofas, Kelley Harris, Nicholas Taylor, Nicholas Young, Ben Weaver, Samantha Wood, Edward Grad, VFX. Audio Post Sonic Union Fernando Ascani, sound designer & mix engineer; Quinton Carr-Goodwin, assistant engineer; Patrick Sullivan, head of production; Music Company, Original Music Walker Sara Matarazzo, managing director; Stephanie Pigott, exec producer; Danielle Soury, sr. producer
As part of Pringles®’ ongoing “Once You Pop, The Pop Don’t Stop” campaign that is designed to reach a new era of Gen Z snackers, this new “Pringlelina” ad----directed by Thomas Ormonde of ProdCo for BBDO New York--delivers the brand’s signature unexpected humor, showing that opening a can of Pringles can unlock a world of delicious possibilities, including your next love story. In the commercial, a young man takes love into his own hands--literally--by building his dream partner crisp by crisp. What starts as a craving quickly turns into a full-blown romance, proving that sometimes your crush is more of a crunch.
This long-form version of the spot, a :60, is running on YouTube.
Dan Kelly, executive creative director, BBDO New York, said, “Everyone finds love a little differently. Some people swipe. Some people stack. “Building a salty soulmate out of crisps hit a chord with Pringles fans, and now the snacking love story continues.”
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