Wieden+Kennedy, Portland, Ore., has rolled out “Travel Oregon with Travel Oregon,” a marketing campaign centered on Travel Oregon’s newest team members–guides who are definitely not inanimate objects, but characters infused with the spirit of real Oregonians. Each guide brings its own expertise, and they are united by their eagerness to connect a diversity of travelers with Oregon’s wide variety of activities.
Among the Oregon travel guide characters are: SustainaBill, a resident expert in all things sustainable travel; Boots, carrying knowledge of Oregon’s greenways and trails; and Kayakyak, the ideal companion for whatever water recreation in which you care to delve.
For this spot, W+K Portland partnered with director Joe Pelling of blinkink and local Oregonians to help bring this state, these guides, and these characters to life.
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Credits
Client Travel Oregon Kevin Wright, VP, global marketing; Katy Clair, director, global marketing services; Mark Senffner, brand manager. Agency Wieden+Kennedy, Portland, Ore. Azsa West, chief creative officer; Derek Szynal, Nick Stokes, creative directors; Elora Clement, art director; Kamey Murphy, copywriter; Orlee Tatarka, head of production; Nicole Kaptur, executive producer; Eunice Pang, producer; Cj Corey, creative operations manager; Victoria Tengblad-Kreft, design producer; Cathy Ormerod, Airelle Wilkins, Reshidev RK, Reena Chai, designers; Vicki Liu, Beth Schuenemann, Liliya Dru, design studio specialists; Anthony Holton, strategy director; Blake Smoral, strategist. Agency W+K New York Amy Abrahams, director of local broadcast. Production Company Blinkink Joe Pelling, director; Katie Aaulkenburg, photographer; Bart Yates, exec producer; Jake Parker, Gwyn Fletcher, line producers; Kevin Fletcher, DP; David Sitcotte, production design/art direction; Javier De La Paz, 1st AD. Editorial Joint Steve Sprinkel, editor; Charlie Harrington, Cj Duncan, assistant editors; Jenny Greenfield, post producer; Kathleen Russell, post exec producer. VFX Framestore Kevin Rooney, Edwin Schapp, animation; Carlos Adarraga Gomez, Glenn Teel, Flame; Chanwut Loakhajorn, Nuke; Rebecca Teichner, Sean Dollins, tracking; Dustin Indrebo, editorial; Andrew Mclintock, VFX producer; Cydney Wong, Diego Bonora, coordinators; James Rogers, creative director. Color Royal Muster Roslyn Di Sisto, sr. colorist; Esli Israel, Zach Wilpon, color assistants; Matthew Fulton, producer; Thatcher Peterson, exec producer. Music Field Day Sound Noah Woodburn, music producer; Harlan Silverman, composer; Leslie Carthy, exec producer. Music Marmoset
This TV spot--part of WhatsApp’s global “Not Even WhatsApp” campaign from agency West BBDO--brings the WhatsApp privacy promise to life by centering on the idea that even the most ordinary messages--voice notes from your mom, badly lit selfies, triple-texts, or late-night confessions--are deeply personal. Thanks to end-to-end encryption, they’re completely private too.
End-to-end encryption keeps your personal messages and calls between you and the person you’re communicating with. No one outside of the chat, not even WhatsApp, can read, listen to, or share them.
Mark Molloy of SMUGGLER directed the “Message Privately” :60 which was shot across a range of stunning locations in Mexico City and Sydney. Viewers are taken inside WhatsApp’s point of view--on the other side of your phone screen--where no one can see your messages.
Matt Miller, CEO and chief creative officer of West BBDO, comments: “We wanted to capture the beauty in the everyday chaos of messaging—the weird voice notes, the emotional late-night texts, the stuff you only share because you know it’s private. That’s the power of WhatsApp, and that’s what this campaign is all about: trust, intimacy, and total freedom to be yourself.”
