Making Allstate synonymous with “knowing” and the people who know things adds a refreshing dimension to the confidence that comes from knowing “you’re in good hands.” And it marks Wieden+Kennedy Portland’s first campaign for the insurance company.
The campaign includes three spots directed by David Shane of O Positive, including this :30 titled “Not Going To Fit” in which we meet a woman who’s “a human tape measure,” immediately able to determine if, for example, grandma will be able to get a huge turkey into the oven, or if a man will be able to comfortably get into a garment.
Credits
Client Allstate Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Whitney Downing, art director; Becky Brinkerhoff, copywriter; Orlee Tatarka, head of production; Richard Stokes, executive producer; Amanda Weiss, sr. producer; Nai Lucifora, CJ Corey, creative operations managers; Stephanie Ward, design director; Luke Wilhelmi, sr. designer; Sophie Van Der Merwe, jr. designer; Alex Sanchez, design producer; Liliya Dru, Vicki Liu, production designer; Jeff Ackley, motion lead; Ryan Jacobson, motion designer; Nathan Goldberg, group strategy director; Blake Smoral, sr. strategist. Production Company O Positive David Shane, director; Marc Grill, Ralph Laucella, exec producers; Sophia Solomon, line producer; Berenice “Bear” Eveno, DP; Phillip Williams, production designer/art direction; Dave Dean, 1st AD. Editorial Whitehouse Charlie Harvey, editor; Taylor Schwartz, Nick O’Neill, assistant editors; Annie Maldonado, head of production; Joanna Manning, sr. exec producer. VFX Parliament Color Rare Medium Fergus McCall, colorist; Heath Raymond, managing partner. Sound Design/Mix Field Day Sound Natalie Huizenga, sound designer & mixer; Morgan Johnson, sound design; Noah Woodburn, mixer; Leslie McCarthy, exec producer.
To celebrate the 200th birthday of Johann Strauss II, the Vienna Tourist Board is launching an intergalactic premiere. The “Waltz into Space” mission will send Strauss’s masterpiece “The Blue Danube” into deep space.
For decades, “The Blue Danube” has been considered the unofficial “Anthem of Space,” famously immortalized in Stanley Kubrick’s “2001: A Space Odyssey”. Yet, surprisingly, this iconic Waltz by the famous Viennese composer was not included on either of the Voyager Golden Records--a collection of humanity’s greatest achievements, including a selection of 27 songs, that was sent by NASA to reach potential extraterrestrial life back in 1977.
On May 31 2025, Vienna will be setting the record straight in a campaign by agency Jung von Matt DONAU that amplifies its reputation as the city of music. In collaboration with the “Wiener Symphoniker” (Vienna Symphony Orchestra) and the European Space Agency (ESA), “The Blue Danube” Waltz will be broadcast to the farthest reaches of the universe, creating a timeless musical bridge between humanity and potential extraterrestrial life.
“The Blue Danube”, performed by the “Wiener Symphoniker” in Vienna at a special concert at Vienna’s MAK Museum on May 31, will be digitized and transmitted via the European Space Agency’s deep space communication facilities at Cebreros, Spain. The signal will continue indefinitely, traveling at the speed of light, and will surpass Voyager 1 in about 23 hours and 3 minutes.
To create awareness ahead of the mission, Jung von Matt created this humorous film that speculates on why “The Blue Danube” was not included on the Voyager Golden Records. The story revolves around the mission director (played by Adam... Read More
