Making Allstate synonymous with “knowing” and the people who know things adds a refreshing dimension to the confidence that comes from knowing “you’re in good hands.” And it marks Wieden+Kennedy Portland’s first campaign for the insurance company.
The campaign includes three spots directed by David Shane of O Positive, including this :30 titled “Not Going To Fit” in which we meet a woman who’s “a human tape measure,” immediately able to determine if, for example, grandma will be able to get a huge turkey into the oven, or if a man will be able to comfortably get into a garment.
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Credits
Client Allstate Agency Wieden+Kennedy Portland Karl Lieberman, global chief creative officer; Azsa West, chief creative officer; Matthew Carroll, Edward Harrison, creative directors; Whitney Downing, art director; Becky Brinkerhoff, copywriter; Orlee Tatarka, head of production; Richard Stokes, executive producer; Amanda Weiss, sr. producer; Nai Lucifora, CJ Corey, creative operations managers; Stephanie Ward, design director; Luke Wilhelmi, sr. designer; Sophie Van Der Merwe, jr. designer; Alex Sanchez, design producer; Liliya Dru, Vicki Liu, production designer; Jeff Ackley, motion lead; Ryan Jacobson, motion designer; Nathan Goldberg, group strategy director; Blake Smoral, sr. strategist. Production Company O Positive David Shane, director; Marc Grill, Ralph Laucella, exec producers; Sophia Solomon, line producer; Berenice “Bear” Eveno, DP; Phillip Williams, production designer/art direction; Dave Dean, 1st AD. Editorial Whitehouse Charlie Harvey, editor; Taylor Schwartz, Nick O’Neill, assistant editors; Annie Maldonado, head of production; Joanna Manning, sr. exec producer. VFX Parliament Color Rare Medium Fergus McCall, colorist; Heath Raymond, managing partner. Sound Design/Mix Field Day Sound Natalie Huizenga, sound designer & mixer; Morgan Johnson, sound design; Noah Woodburn, mixer; Leslie McCarthy, exec producer.
Heineken® is bringing a new approach to fan connection this summer. Whether it be music, movies or sport--only the biggest fans keep their old tickets as mementos. Now, Heineken is bringing 23-time Grand Slam champion and Heineken 0.0 Global Ambassador Serena Williams’ biggest fans together by re-activating her past tickets for this year’s U.S. Open.
As an extension of Heineken’s “Fans Have More Friends” campaign and in partnership with the tennis icon, Second Serve Tickets revives tickets from any of Williams’ past U.S. Open tournaments for a chance to score a seat in the exclusive Heineken Suite at Arthur Ashe Stadium at the 2026 US Open.
Fans at the 2026 U.S. Open can also purchase limited-edition Heineken 0.0 cans inspired by the ticket designs from Serena Williams’ six US Open championship wins, available exclusively at the 2026 US Open starting Monday, August 24 (while supplies last) alongside the full Heineken portfolio.
Simon Dolsten of Dolsten & Co. directed this hero spot--from creative agency LePub New York--which meshes live action and animation with Williams in the starring role. Read More
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