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    W+K Portland, Directors Daniel Wolfe and Jess Kohl Team On Tongue-In-Cheek Not YETI Campaign Spot

    By SHOOTNo Comments142 Views

    This holiday season, YETI, in partnership with Wieden+Kennedy (W+K) Portland, has launched a film to highlight the unintended consequences of gifting a YETI product to someone you love. “Don’t Get Them a YETI,” is a punchy cautionary tale with a wink, warning those considering gifting a YETI not to, because a world of adventurous highs and lows awaits and it might just be more than they bargained for.

    Directed by Daniel Wolfe and Jess Kohl of Love Song, with VO by Oscar- and Grammy-winning singer-songwriter and Yellowstone actor Ryan Bingham, the hero film opens with a YETI Tundra Cooler flying off the back of a truck and tumbling through the mud. This kicks off a kaleidoscopic fever dream of worst-case scenarios in the mind’s eye of the female lead. As she imagines what could unfold, bites to burns to rashes, to wet dogs to never ending slideshows, the witty voiceover rattles off reason after reason why giving a YETI is a terrible idea.

    But the truth is, every “disaster” looks kind of amazing. And as the adrenaline builds, so does her resolve. By the end, she commits. This might be the worst idea she’s ever had, but it’s also the best. She’s getting the YETI.

    The campaign embraces YETI’s core truth: it’s not just gear, it’s a gateway. A catalyst. And commitment to whatever comes with it. And YETI clearly has no problem beating up their own product in the process. Because they know it’s built to take it. From the mud to the rodeo to the back of a bush plane, these products are made for the ones who go too far—and the loved ones who enable them.

    “Don’t Get Them a YETI” flips the holiday script. It’s not just about gift guides and wrapping paper. It’s about understanding what you’re really giving someone when you give them a YETI: permission to go all-in on what they love. To chase obsession into the wild. To bear the hard stuff in favor of an awesome adventure.

    The campaign is the first from YETI and W+K Portland.

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    Credits

    Client YETI Agency Wieden+Kennedy (W+K) Portland Felipe Ribeiro, chief creative officer; Andy Lindblade, chief strategy officer; Pierre Jouffray, Derek Szyrial, executive creative directors; Alex Maleski, Brad Trost, copywriters/art directors; Orlee Tatarka, head of production; Robert Saxon, global executive producer; Byron T. Oshiro, sr. producer; Anthony Holton, brand strategy director. Production Company Love Song Daniel Wolfe, Jess Kohl, directors; Norm Li, DP; Deannie O’Neil, exec producer; Kelly Bayett, managing partner; Jenni Haberstock, line producer; Paige Kauffman, head of production. Editorial Cartel Dan Sherwen, editor; Ramon de Souza, associate editor; Lauren Bleiweiss, managing director; Viet-An Nguyen, exec producer; Cassandra Guardado, sr. post producer. VFX Trafik Claus Hansen, creative partner & Flame lead; Patrick Hoffacker, Flame assist; Karena Ajamian; Ricky Lam, VFX producer; Marc Lougee, VFX supervisor. Color Trafik Daniel de Vue, colorist; Ali Soofi, color assist; Angela Zappella, color head of production; Geoff Linville, color producer. Music SOUTH Matt Drenik, Dan Pritikin, creative directors; Ann Haugen, executive director; Alina Ines Fox, producer; Charles Humenry, Jon Darling artists/writers. Song: “Joy To The Wild” Audio Field Day Noah Woodburn, audio mixer; Morgan Johnson, sound designer; Leslie Carthy, exec producer.

    Media Type:Commercial: Television
    Video Tags:Daniel WolfeJess KohlLove SongW+K Portland



    The Hudson Dusters Direct New Jersey Holiday Film For RWJBarnabas Health From Agency StrawberryFrog

    Monday, December 8, 2025

    This long-form spot for RWJBarnabas Health--directed by The Hudson Dusters of Greenpoint Pictures for ad agency StrawberryFrog--takes us to New Jersey families in the places and moments that matter most during the holidays. As the largest healthcare provider in the state, RWJBarnabas Health aims to show up in the everyday spaces where people already gather.

    Lensed in Nutley, Clifton and Montclair, the film for the “Jersey Spirit” holiday campaign uses a local cast of New Jerseyans to convey authenticity.

    “With this campaign, we wanted to bottle up the spirit of New Jersey during the holidays--the humor, the hustle, the heart,” said Tyler DeAngelo, chief creative officer at StrawberryFrog. “Every story told, from ordering Taylor Ham at a diner to sitting around Nonna’s table for the seven fishes, is a celebration of the traditions that make this state so uniquely vibrant. RWJBarnabas Health plays a central role in helping our communities live those long, connected, meaningful lives. This campaign celebrates that spirit with warmth, nostalgia and just the right amount of Jersey attitude.”

    In a joint statement The Hudson Dusters shared, “The holidays are the best time of the year in the tri-state. From the city decorated to a tee and everyone out in the streets bundled up to Jersey, where they decorate their homes and towns to the nines. The excitement is in the air at businesses, homes and diners. We loved creating an authentic spot for the folks of Jersey, some of the most prideful people in the country, who keep holiday tradition alive in a major way. We wanted the characters to be real. If you live in Jersey, you know them, they’re you, your neighbor, or at the diner down the block from you. We wanted it to be relatable and... Read More

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