Titled “You Do Your Thing,” this Turbo Tax spot directed by Raine Allen-Miller of production house Somesuch for Wieden+Kennedy (W+K), Portland, Ore., shows us a series of folks with different circumstances who qualify for certain tax breaks due to those circumstances.
Whether you just started a nomadic lifestyle in a van or had a pandemic-induced career change, TurboTax live online experts can take care of tax issues related to those and all other circumstances, helping customers get the maximum refund from the IRS.
CreditsClient TurboTax Agency Wieden+Kennedy, Portland, Ore. Kevin Jones, Patty Orlando, creative directors; Nick Howard, art director; Nick Stoner, copywriter; Orlee Tatarka, director of production; Robert Saxon, executive producer; Jennifer Fiske, sr. producer; Tara Nielsen, design producer; Chris Streger, designer; Christian Clay, strategic planning. Production Somesuch Raine Allen-Miller, director; Molly Griffin, exec producer; Salli Zilles, line producer; Shawn Peters, DP; Jo Carkner, production design/art direction. Editorial Arcade Geoff Hounsell, editor; Mitch Mitchell, assistant editor; Alexa Atkin, post producer; Crissy DeSimone, post exec producer. VFX Timber Ryan Dahlman, head of production; Brian Shneider, lead Flame artist; John Saint-Buzon, Flame assistant; Aryel Melek-Shalom, VFX supervisor/CG artist. Color Blacksmith Mikey Pehanich, colorist. Music Walker Music Sara Matarazzo, managing partner; Stephanie Pigott, sr. exec producer; Dottie Scharr, Danielle Soury, sr. producers; Neha Shastri, sr. producer/music supervisor; Jendayi Bonds, associate producer. Graphics W+K Motion Adam Sirkin, motion lead; Ryan Jacobson, Dan Finn, motion designers; Cameron Blake, producer. Audio Post Lime Studios Loren Silber, mixer; Susan Boyajan, producer.
Top Spot of the Week: Samsung, BBH Singapore, Director Rhys Thomas Get Fit For A Surf Holiday
Samsung’s new global campaign from BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story of a young professional couple who compete to get fit for a surf holiday.
Titled “A Samsung Health Story: Racing to Fiji,” this film taps into Gen Z’s wellness dilemma and the fact that they can often find health information overwhelming; in particular, BBH Singapore took inspiration from young people who reference their “quarter life crisis” on social media. This film tells the story of Stacey and Steve who decide to go surfing in Fiji, something they did five years ago but haven’t done since they started their jobs. However, there’s one problem: they need to get fitter first.
Featuring a range of Galaxy products powered by Galaxy AI, they rebuild their fitness to prepare for the trip, competing playfully to spur each other on. We see them comparing their Energy Scores (a new feature on the Samsung Health app), recording their runs and swims on their Samsung Galaxy Watches, trying and failing to get fit at work and on their commutes and striving to improve in the run up to the trip. When they get there, however, there’s a fun twist, and the film ends on a cliffhanger.
The ad is expected to be the first in a series, which will develop the characters and their “world” in future episodes. This longform (two-and-a-half-minute) version of the spot delves deeper into the storytelling, in a fresh approach for Samsung’s product campaigns, while the shorter edits focus on driving exposure to specific features.
BBH Singapore also leaned into the entertainment aspect of the spot; it was directed by comedic specialist Rhys Thomas at Stink Films, who has a major TV background. Best known for his work on Saturday Night... Read More