Investment firm Hargreaves Lansdown has appointed Wonderhood Studios as its new creative agency partner, with the launch of a creative platform and campaign, “Helping Britain Invest Through It All.” The campaign includes this :60, “Through It All,” which charts four decades of national change outside the U.K. Prime Minister’s Number 10 Downing Street, as new leaders, shifting policies and defining moments of crisis and progress shape the country and investment landscape, all seen outside the same iconic black door. From the birth of the internet and the optimism of Cool Britannia, through the credit crunch, Brexit and the pandemic, the film captures the ever-changing landscape of British politics. But through every speech, every swing, every shift, Hargreaves Lansdown has helped people stay steady and build wealth that lasts, reminding the audience that “We’ve seen a lot of change over the last 45 years. But one thing stays the same. We’ll be here, helping Britain invest through it all.”
Tom Green directed the :60 via Stink UK.
In a joint statement, James Rafter and Myles Vincent, creative directors at Wonderhood Studios, shared, “We set out to make a film that no other investment company could. Being 45 years old and having invested through all the madness the country has faced meant we could craft a spot that brought to life politics, financial events, thick rim glasses, pin stripes, perms and so many mustaches. It’s been a showcase of wonderful human craft through the entire production, and probably the closest we’ll ever get to No.10.”
