In this spot, workers are assigned the onerous task of refreshing the network in 300 company offices by next week. The employees are already in an tenuous position anyway as we see them working bent over backwards–literally.
Luckily Juniper Networks can set up and secure connections in minutes, meaning IT department staffers can assume a healthier posture.
Directed by Elizabeth Orne via production company Hungry Man, this commercial titled “Inflexible Network?” is part of a humorous campaign out of agency WONGDOODY. Orne is an alum of SHOOT’s 2011 New Directors Showcase.
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Credits
Client Juniper Networks Agency WONGDOODY Jennie Moore, group creative director; Mark Adler, associate creative director; Natalie Chan, art director; Carrie Blocher, sr. producer. Production Hungry Man Elizabeth Orne, director; Kris Kachikis, DP. Editorial WONGDOODY Dan Aronin, editor. VFX Zoic Studios Matt Schwab, colorist. Music Marmoset Music Track: “bumbling Buffoons (Instrumental)” Low Aaron Paul, ASCAP, composer. Enhasa Music, ASCAP, publisher.
Daniel Warwick directed and teamed with producer Jakob Rühle to conceive of and develop this short film titled Ritornerai (Italian for “you will return”).
“Three days before an actual commercial shoot, my producer [Rühle] and I realized that we had a camera, a location, an actor, a pair of Lederhosen and a few beers to brainstorm,” Warwick said. “Suddenly my producer yelled ‘Objectophelia’ and the idea was born.”
Known for his big and bonkers, epic visual storytelling, Warwick’s Ritornerai--albeit more meditative than some of his other work--does not disappoint. It is a wholly original and offbeat story with an exquisite scenic backdrop that leaves plenty of room for interpretation.
Filmed in the Italian Dolomites, Ritornerai features a man in Lederhosen who appears from behind a bush and enters a Grand Hotel where he begins to touch the beautiful haptics and textures of the whole place. Seemingly overtaken by objectophelia, we observe him enjoying the sensory experience deeply and emotionally. He enters the big ballroom and sits by the piano where he utters the film’s only line, “Ritornerai.” He approaches a giant painting of a landscape and eventually we discover that he is actually in the painting.
“Ritornerai has inspired many different interpretations,” said Warwick. “People let their minds wander a bit. Love it or hate it, I really like that it doesn’t want anything from you. For that reason, maybe it’s a little more artful because people can take away whatever they want.”
The production company on Ritornerai was Zauberberg Productions. Director Warwick is handled by production house O Positive for commercial representation in North... Read More
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