ChildFund International, an organization protecting and supporting vulnerable kids, has rolled out #TakeItDown, a campaign created by social impact agency WRTHY. The campaign aims to build public support to pressure tech companies to proactively remove child sexual abuse content from their platforms.
Despite the fact that The National Center for Missing and Exploited Children’s CyberTipline receives more than 80,000 reports of suspected online child sexual exploitation daily, tech companies in the US are not required to proactively search for child sexual abuse imagery. While the companies are legally required to report child sexual abuse imagery once they’ve been made aware of it, there is no punishment for online platforms that don’t remove the content quickly.
WRTHY’s multimedia campaign features: a public service announcement; WRTHY’s first IP, the WRTHY widget, a one click public pressure tool that allows anyone to raise their voice and show policy makers that something needs to change to protect our kids; and a mini doc series featuring leading experts.
Directed by Noam Murro of Biscuit Filmworks, the PSA titled "Monster" shows a predator hiding in plain sight. We see his face as that of a monster as he lurks online, talking about how he can get away with pretending to be a nine-year-old girl, enabling him to befriend and connect with unsuspecting children. He concludes that with social media, it’s the best time ever to be a monster.
Lew Willig, executive creative director at WRTHY, said, “Hopefully, this campaign allows parents to take control and show their elected leaders and technology companies that they must do more to protect kids online.”
“Instead of being a place for learning, playing, and connecting with friends and family, the Internet has become a place rife with ways to exploit and abuse children. The #TakeItDown campaign is a first step in protecting children,” said Erin Kennedy, VP, external affairs and partnerships, ChildFund International. ”We want technology companies to recognize their responsibility. Profit should not come before the protection and well-being of children.”
CreditsClient ChildFund International Agency WRTHY Lew Willig, executive creative director; Mark Girand, creative director; Katie Harrison, Erin Thornton, Sheila Roche, co-founders, partners; Jenifer Willig, CEO, co-founder; Harry Lowell, Betsy Beale, Ari Wilhem, Margaux Ravis, producers; Jaadi Fonseca, designer; Tiana Holt, strategist. Production Company Biscuit Filmworks Noam Murro, director; Shawn Lacy, exec producer; Andrew Travelstead, Emily Skinner, producers; Sean Moody, head of production; Eric Schmidt, DP; Brock Houghton, production designer; Gretchen Patch, wardrobe stylist; Dominie Till, hair & makeup artist. Editorial Work Editorial Stewart Reeves, editor; Remy Foxx, exec producer; Gabrielle Page, head of production. VFX Parliament Enca Kaul, founder/head of production; Phil Crowe, Udesh Chetty, creative directors. SFX Legacy EFX Lyn-Del Pedersen, production coordinator; Alan Scott, co-founder. Music Pulse Music
Uncommon Creative Studio, Ecover Furnish Us With A Means of Sustainability: “The Rewear Chair”
Uncommon Creative Studio in London created this film which explains another of its creations--a beautiful, sustainable furniture design: “The Rewear Chair” for eco-pioneer Ecover.
Overwashing our clothes is bad for the planet. Anything that helps us wash less is a good thing. When you think about sustainability, you think about sacrifice for the planet. But the eco choice doesn’t have to be the difficult choice. Good design can turn innovation into beauty. With the right design, making the right choice is easy. And sometimes, it’s not even about changing our behavior. It’s about embracing something we already do, and realizing the power it has.
“The Rewear Chair” is a celebration and reappraisal of the laundry chair--turning an untidy habit into a joyful, interactive and multi sensory experience, encouraging us to wash less, and think more consciously about our laundry habits.
Handcrafted from sustainable materials, “The Rewear Chair” embodies both beauty and purpose. It is made from windfelled cedarwood, chosen for its natural deodorizing qualities, ensuring that clothes stay fresh without constant washing. The chair’s arms can be extended to hang up to a week’s worth of clothes, allowing garments to air out in an organized and stylish manner.
The bespoke chair will be showcased at Dutch Design Week taking place in Eindhoven from October 19–27.
In the last decade, one in five (21%) Brits have adopted greener laundry habits such as increasing the number of wears between washes, with a further six in ten stating they will be willing to change their laundry habits to reduce their carbon footprint.
Backed by the belief that sometimes the best wash for the planet is no wash, Ecover is continuing its... Read More