As we honor the 20-year remembrance of the September 11th tragedy, this film for 9/11 Day–directed by Amber Grace Johnson of production house Object & Animal for agency Wunderman Thompson–reminds us that what we have in common as human beings–our love and concern for each other–far outweighs in importance the differences and disagreements that separate us from time to time.
This #911Day, help out a friend, colleague, or stranger with an act of kindness. Any good deed, big or small, can have an enormous impact. #ShineALight
Titled “Our State of Unitedness: A Tribute for the 20th Anniversary of 9/11, the film featured the Bruce Springsteen song “The Rising,” with Yessian serving as the music house.
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Credits
Client 9/11 Day Agency Wunderman Thompson, New York Taras Wayner, chief creative officer, North America; Jill Applebaum, chief creative officer, NY; Peepo David, creative director; Saedi Burke, associate creative director; Angela Barber, SVP content production, North America; Ilene Kramer, sr. content producer; Paul Greco, executive director of music & audio. Production Object & Animal, Marina del Rey, Calif. Amber Grace Johnson, director; Arseni Khachaturan, DP; Justin Beoliel, James Cunningham, Emi Stewart, exec producers. Editorial Whitehouse Post Oliver Best, editor; Jordan McAfee-Hahn, assistant editor; Lucia Villalta, producer. VFX Carbon VFX Mike Roy, lead Flame; Carmen Maxcy, Flame operator; Tara Burgoyne Elliot, producer; Matthew McManus, exec producer. Music “The Rising” by Bruce Springsteen (Universal Music Publishing) Music Yessian Music, New York Dan Zank, arranger, Gerard Smerek, creative director/engineer/mixer; Marlene Bartos, exec producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Sound Lounge Peter Holcomb, partner/audio mixer; Rob Sayers, sr. audio mixer; Dana Villarreal, sr. producer.
Climate change is increasingly affecting children’s access to quality education worldwide. In schools across multiple regions--especially in tropical and low-income countries--extreme heat waves have emerged as a silent barrier, undermining concentration, academic performance, and the physical and emotional well-being of millions of students and teachers. To make this invisible crisis impossible to ignore, UNICEF Brazil set up an immersive installation called “Unlikely Greenhouse” at the Esplanada dos Ministérios, a landmark avenue in Brazil’s capital where federal ministries and major civic demonstrations are located.
The installation transformed a life-size, scenographic classroom into a literal greenhouse heated to 38°C (100°F), simulating the temperatures many children already face in real classrooms during heat waves. By allowing visitors to feel the discomfort caused by extreme heat, UNICEF sought to demonstrate how rising temperatures are reshaping the basic experience of attending school and to reinforce the urgent need for climate adaptation within educational systems.
The concept is simple yet powerful: in numerous regions, temperatures are rising to levels that make healthy learning virtually impossible. Under such conditions, schools resemble greenhouses more suitable for cultivating heat-resistant plants than for fostering educational activities.
Beyond the physical experience, children who visited the greenhouse were invited to participate in educational activities about how climate change affects daily school life. The “Unlikely Greenhouse” project was conceived by ad agency Artplan in Brazil.
“‘Unlikely Greenhouse’ starts with a direct question: how can scientific data be transformed into an... Read More