Wunderman Thompson in London has partnered with the Royal Horticultural Society (RHS), the U.K.’s largest gardening charity, to launch the “We Speak Plant” campaign. Centerpiece of the campaign is this lighthearted animated film, directed by Catherine Prowse via Blinkink. where disgruntled plants air their grievances about the problems they encounter at the hands of gardeners–from being watered too much to being stuck in the shade. The solution? Gardeners need to “speak plant” and the RHS can help them to do it.
The campaign, which also features a new visual identity for the charity created by fellow WPP agency and partner, Design Bridge, represents a shift in how RHS communicates regarding its public gardens, community gardening programs and sustainable gardening science.
Tom Drew, executive creative director at Wunderman Thompson U.K., said, “’We Speak Plant’ allows the RHS to talk to all their audiences, across all their touchpoints with one voice. It’s a beautifully integrated idea that inspires and educates in equal measure. My kitchen basil plant may yet survive!”
