This “Hey Electricity” spot heralds the electric Porsche Taycan automobile. Per-Hampus Stalhandske of BWGTBLD GmbH, Berlin, directed the ad for agency Grabarz & Partner, Hamburg, with Yessian handling music while teaming with Staub Audio on sound design.
The Taycam is the soon-to-be-introduced first all-electric Porsche, finally giving electricity the excitement and glory it deserves.
Client Porsche Taycan Agency Grabarz & Partner, Hamburg, Germany Ralf Heuel, chief creative officer; Ralf Nolting, Frederik Wetzel, creative directors. Production BWGTBLD GmbH, Berlin Per-Hampus Stalhandske, director; Oliver Miller, DP. Editorial BWGTBLD GmbH, Berlin Chris Zimmerman, editor. Postproduction/Compositing/3D Storz & Escherich, Berlin Nicke Jacobsson, colorist. Music/Sound Design Yessian Music, Hamburg & New York Dan Zank, composer; Ingmar Rehberg, exec producer; Lukas Lehmann, Helena Schmiitz, producers; Brian Yessian, chief creative officer; Michael Yessian, head of production; Robin Grosskopf, sound designer. Sound Design Staub Audio, Düsseldorf sound design Audio Post Staub Audio, Düsseldorf
Fresh off Lay’s 2025 beloved Super Bowl spot, “The Little Farmer,” and a global brand refresh, comes a brand-new commercial airing in the first half of the big game on Feb. 8.
Titled “Last Harvest,” the new emotionally driven ad follows a father-daughter potato farming duo as they pass down generations of potato harvesting knowledge, showcasing a true legacy in the agriculture community. Academy Award winner (Jojo Rabbit) Taika Waititi directed “Last Harvest” via production house Hungry Man for agencies Highdive and Frito-Lay in-house shop D3. Waititi brought his signature storytelling style to this year’s Lay’s ad, just as he did with “The Little Farmer.”
Set against a moving rendition of “Somewhere Only We Know” (originally recorded by English rock band Keane), “Last Harvest” weaves through heartfelt flashbacks, shining a light on the family-owned farms behind many of Lay’s potato chips.
“Last Harvest” was inspired by Neumiller Farms in Illinois, a family farm that Lay’s parent PepsiCo has worked with for decades. It’s a third-generation potato and vegetable farm now run by father and daughter team Tom Neumiller and Katie Floming, who grow 3,500 acres of potatoes annually. Their farm plays a vital role in the Lay’s story, with Tom now guiding Katie as she prepares to lead the farm’s next chapter.
Read More
