Investment platform Gainbridge reminds us to live in the moment–not just the big moment but the moment before as we prepare for what’s next in order to be successful.
Malik Hassan Sayeed of production house Little Minx directed “The Moment Before” spot out of agency Young & Laramore, with Q Department serving as music/sound house.
Client Gainbridge Agency Young & Laramore Bryan Judkins, principal/executive creative director; Zac Neulieb, creative director/art director; Scott King, creative director/writer; Jane Driver, sr. writer; Baker Wright, designer; Jackie Vidor, executive producer; Josh Gaal, content producer. Production Little Minx Malik Hassan Sayeed, director/DP; Rhea Scott, Helen Hollien, exec producers; Christina Jobe, producer; Jess Gonchor, production designer; Sarah Kinsumba, costume designer. Editorial Rock Paper Scissors Akiko Iwakawa, editor; Tom Mika, assistant editor; Eve Kornblum, managing director; Justin Kumpata, exec producer; Cynthia Laplaige, sr. producer. VFX Eddie Reina, VFX; Austin Hazzis, Flame assistant; Barbara Kontarovich, VFX producer. Color Company 3 Sean Coleman, colorist, Music & Sound Q Department Audio Post Earshot Audio Post Brice Bowman, mixer
Ad agency Innocean Berlin has launched a full visual rebrand and platform for NewMotion, designed to bring more diverse talent behind the camera by giving German production companies a way to open their sets to new voices. The launch comes at a pivotal moment for the German film industry: In recent years, Germany has seen global acclaim for Oscar-nominated and award-winning productions like All Quiet on the Western Front and The Teacher’s Lounge. At this year’s Berlinale, the number of national and co-produced films reached an all-time high. Meanwhile, the federal government has committed to nearly doubling its production funding, now reaching €250 million ($291 million U.S.) But while international demand for German productions is growing, the industry still struggles with lack of diversity, limited access and an over-reliance on networks and connections. NewMotion was created to help change that. At the heart of the project is Germany’s largest online film industry database, a platform designed to connect production companies with aspiring crew members through on-set shadowing experiences, developed in collaboration with BuzzWoo. Covering more than 60 different behind-the-scenes roles, the online platform provides applicants with hands-on access to an industry that has often been difficult to break into. The platform provides users with real-time listings for shadowing, internships, and training opportunities. For those unsure where to start, there’s an AI-powered “Skillmatcher” tool, an interactive quiz that suggests suitable film professions based on users’ personal strengths and interests. An additional interactive film experience lets users explore a virtual film set and learn about various roles by clicking on... Read More
