There is an entire population of overlooked Americans who live and breathe soccer every single week–Soccer Moms. And they not only care about soccer, they know a whole lot more than anyone gives them credit for.
Cable TV provider/multiple system operator Altice USA teamed with Y&R to launch this social series called Soccer Mom Goals, a digital show centered on World Cup analysis by the foremost soccer fans in America: Soccer Moms. And at a time where almost all soccer coverage is male, these Soccer Moms are a refreshing voice and perspective in the conversation. From the early rounds to the finals, this cast of moms is offering coverage, reactions, game analysis, and predictions to offer a new perspective as America follows the biggest sporting event in the world.
Evan Bernard of Hogarth directed the series, including this episode 2 installment.
CreditsClient Optimum/Altice Agency Y&R Leslie Sims, chief creative officer; Joao Coutinho, executive creative director; Kate Lummus, Felipe Pavani, creative directors; Joel Robert Johnson, Jesse Stanton, Miguel Durao, copywriters; Marcos Porrata, Santiago Lastra, Tyler Winston, art directors; Hevan Chan, Brigitta Martiana, graphics & animation. Production Middle Mile Greg Lotus, head of production; Barbara Resua, executive producer; Theresa Notartomaso, music producer; Farouk Ajakaiye, social strategist; Bediz Eker, strategy director. Production Company Hogarth Evan Bernard, director. Edit House/Animation Hogarth Bruce Ashley, editor. Casting Skitish Media.
Top Spot of the Week: Morrisons, Leo Burnett UK, Director Michael Gracey Present “The Greatest Show at Home” For Christmas
Morrisons, the U.K. supermarket and convenience store chain, has released its new Christmas ad, which presents “The Greatest Show at Home,” paying tribute to the hosts who put on the feasts which are the centerpiece of family get-togethers. Created by Leo Burnett UK and directed by Michael Gracey via production house Partizan, this :60 opens on a snowy evening, with a Morrisons delivery van arriving at a home. Inside, a lone oven glove catches a spotlight and springs to life, beginning to sing the opening line of “Give a Little Love.” As the ad progresses, we are taken on a journey through a series of festive kitchens, where the gloves provide moral support to hosts preparing for the big day.
The much-loved singing gloves, of course, have been a staple of Morrisons holiday cheer. And their new performance is set to the soundtrack of the aforementioned “Give a Little Love” from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios--with talent spotted from across Morrisons stores, manufacturing sites and support office. The soundtrack sets the tone with the feel-good energy and celebratory warmth of a big “musical” production finale.
The gloves, now fully animated with distinct voices, sing their support for the nation’s family chefs--encouraging them as they prepare an array of indulgent Christmas dishes. From British turkeys and beautifully presented whole salmon, to party food from The Bestrange and indulgent desserts, the ad places Morrisons food front and center, offering a feast for the eyes as well as the table.
Gracey--who directed the feature The Greatest Showman--combines the playful charm of the oven gloves with a theatrical flair, giving the commercial a sense of... Read More