Y&R New York has unveiled for client Xerox a contemporary take on a beloved 1976 Super Bowl commercial, “Brother Dominic.” In that iconic ad, Brother Dominic turned to a Xerox copier to duplicate his meticulously hand written manuscript. Fast forward to the new commercial, and Xerox technology enables Brother Dominic to translate his manuscript into assorted languages, personalize and share it both physically and digitally across all devices–worldwide.
James Rouse of The Corner Shop directed the new Brother Dominic commercial. Inspiring the piece was the work of Allen Kay, creative director at Needham who created the original Brother Dominic commercial.
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Credits
Client Xerox Agency Y&R New York Leslie Sims, chief creative officer; Fern Cohen, Margot Owett, creative directors; Mathieu Shrontz, executive producer; Larissa Ananko, associate producer; Lauren King, executive producer/head of music; Deb Oh, music producer; Chip Walker, EVP, brand planning. Production The Corner Shop James Rouse, director; Anna Hashmi, exec producer; Benji Howell, producer; Joost Van Gelder, DP. Editorial Work Editorial Art Jones, editor; Erica Thompson, exec producer; Jamie Lynn Perritt, producer. Music Woodwork Music Joseph Reuben, composer; Andy Oskwarek, music producer. Postproduction/VFX Framestore Dez Macleod-Veilleux, exec producer; Sophie Harrison, producer; Gigi Ng, lead artist/VFX supervisor; Giulia Bartra, Julien Desroches, Liz Yang, Raul Ortego, Matt Pascuzzi, Akira Thompson, Callum McKeveny, VFX team; Steffan Perry, colorist. Audio Post Heard City Eric Warzecha, engineer.
Travel Oregon, in partnership with creative agency Wieden+Kennedy Portland, has launched “The State of OR,” a campaign designed to entice new travelers to visit the state, while also reminding existing Oregonians what makes the state so remarkable. At the center of the campaign is the idea that Oregon is a diverse and expansive state full of contrasts, spread across seven distinct regions all in one place: cities or forests, relaxation or adventure, outdoors or nightlife, local charm or big city flair, the rugged or refined.
And it’s not an either/or proposition as reflected in this 60-second spot directed by Janssen Powers via Slime Mold Productions. You can experience and enjoy all of the contrasting attractions and qualities. Shot and produced entirely in Oregon, the work reveals a truth about the world that is bigger than one state alone--that contrasts can coexist, that differences can spark not division but rather curiosity, discovery and possibilities. Oregon is both a place and a way of thinking that broadens the way we look at the world around us.
