“Goodyear Sports Equinox”

By

Raging Artists
Tuesday, May. 28, 2019

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Celebrating the first time in U.S. history that all major sporting leagues played in the same city, on the same day, “Goodyear Sports Equinox” chronicles the singular experience of lucky L.A. fan and Marine Corps veteran Orlando “Big O” Henderson, escorted via the Goodyear blimp by Heisman Trophy-winner Desmond Howard to all five games. The project was directed by TJ O’Grady Peyton. Created via GSD&M, “Goodyear Sports Equinox” was edited by Union Austin’s Kevin Ray. Union’s team  included Executive Producer Vicki Russell, Producer Samantha Machado, Assistant Editors Kim Landry and Tyler Costill.

Credits

Client: Goodyear

Agency: GSD&M

Chief Creative Officer: Jay Russell
Group Creative Director: Bill Bayne, Bill Marceau
Creative Director: Brandon Curl, Dale Austin
Agency Head of Production: Jack Epsteen

Production Company: Hey Wonderful

Director: TJ O’Grady
Executive Producer: Earl McDaniel
Line Producer for Hey Wonderful:  Matt Rudge

Editorial: Union / Austin

Editor: Kevin Ray
Assistant: Kim Landry and Tyler Costill
Producer: Samantha Machado
EP: Vicki Russell

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