20th Television's THE X-FILES Promo Campaign


Brada PR
Tuesday, Nov. 15, 2016


Log in or register now!

Preparing for its fully restored pop-culture phenomenon THE X-FILES to re-enter national syndication, 20th Television called upon 2C Creative to produce three completely unique and powerful spots—each with its own way of giving the iconic series a current, relatable draw. The campaign, designed to roll out in phases, started with a bold graphic tease that juxtaposes some of the series’ quintessential iconography—UFOs, aliens, guns—and catch phrases. This next phase featured a promo themed around paranoia and redaction, with jump cuts and blurred images suggesting that the government doesn’t want viewers to see this footage. Finally, the campaign’s third phase tapped real-life comic book artist Gregbo Watson, who happened to be a huge fan of THE X-FILES work with the 2C team in transforming the series’ narrative into a dynamically moving graphic novel.


20th Television

Richard Dumont – SVP of Marketing & Creative
Jasmine Walker – Director of Marketing, On-Air Promotions
Hiroko Domes – Coordinator of On-Air Promotions


Chris Sloan - Chief Creative Officer
Eric Gardner – Writer/Producer
Jeff Morelli – Editor
Michael Berkman – Producer
Luis Martinez – Design Director
Nikki Coloma – Production Manager
Robert Armstrong – Director of Operations
Jessica Musumeci – Designer


Gregbo Watson – Comic Book Illustrator
Cesar Haliwa – Sound Mixer

Contact Name: 
Contact phone: 
818-661-6368 x2
Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Jan. 23, 2020

Is there anyone out there who’s as obsessed with craft as the AICP Awards...

Wednesday, Jan. 22, 2020

The eighth annual She Rocks Awards rocked the House of Blues Anaheim on...

Wednesday, Jan. 22, 2020

A long-time supporter of independent film, Sim provided post-production...

Wednesday, Jan. 22, 2020

The International Cinematographers Guild Publicists ( ICG, IATSE Local 600...

Wednesday, Jan. 22, 2020

Actress and comedian Debra Wilson will host the 24th Annual Art Directors...

Tuesday, Jan. 21, 2020

This past weekend, filmmakers Carly Usdin, Sonia Megerdichian, and Ali...

MySHOOT Company Profiles