2C Channels Voice of a Killer in Launch Promo for New NBC Thriller "The Bone Collector"

By

Brada PR
Friday, Jan. 10, 2020

1075 views

Log in or register now!

What do you do when NBC asks you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector?"  2C created a custom spot using the killer's voice for a chilling promo setting up the show's premise from his POV. They found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard he had written to Detective Lincoln Rhyme. It was this moment of Lincoln receiving the handwritten note that became the inspiration for the spot and this scene that got the team thinking about what could have been written in the note, which led to the fully first-person spot, a creative angle NBC welcomed. 2C had actor Brian F. O’ Byrne (The Bone Collector) voice the script, his taunting words give the audience insight into the characters’ history and the plot of the show.

Credits

NBC | EVP, On-Air Marketing & Video Creative: Ron Hayes, Vice President, Creative Services, Operations & Production: Noah Gallico, Associate Producer: Brandon Cruise

2C | President/Owner: Chris Sloan, General Manager, Senior Director of Operations: Nikki Coloma, Creative Director: Marni Wagner, Creative Director: Ben Frank, Editor: Jeff Morelli, Assistant Editor: Christian Santangelo

1
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, May. 29, 2020

All three of the AICP Awards Shows -the AICP Next Awards, the AICP Post...

Thursday, May. 28, 2020

Mobius Awards, a 50-year-old international advertising competition, opened...

Wednesday, May. 27, 2020

EditShare ® , a technology leader that specializes in secure media...

Wednesday, May. 27, 2020

According to BCG Henderson Institute leaders Martin Reeves and (Rhodes...

Wednesday, May. 27, 2020

Sound Lounge , the artist-owned and operated NYC audio post production...

Tuesday, May. 26, 2020

The Marine Corps marked its 244 th anniversary in celebratory manner with...

MySHOOT Company Profiles