2C Channels Voice of a Killer in Launch Promo for New NBC Thriller "The Bone Collector"


Brada PR
Friday, Jan. 10, 2020


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What do you do when NBC asks you to help launch its new series about a serial killer inspired by the New York Times bestselling novel “The Bone Collector?"  2C created a custom spot using the killer's voice for a chilling promo setting up the show's premise from his POV. They found an impactful way to introduce viewers to The Bone Collector by using a key detail from the pilot, a simple postcard he had written to Detective Lincoln Rhyme. It was this moment of Lincoln receiving the handwritten note that became the inspiration for the spot and this scene that got the team thinking about what could have been written in the note, which led to the fully first-person spot, a creative angle NBC welcomed. 2C had actor Brian F. O’ Byrne (The Bone Collector) voice the script, his taunting words give the audience insight into the characters’ history and the plot of the show.


NBC | EVP, On-Air Marketing & Video Creative: Ron Hayes, Vice President, Creative Services, Operations & Production: Noah Gallico, Associate Producer: Brandon Cruise

2C | President/Owner: Chris Sloan, General Manager, Senior Director of Operations: Nikki Coloma, Creative Director: Marni Wagner, Creative Director: Ben Frank, Editor: Jeff Morelli, Assistant Editor: Christian Santangelo

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