2C Delivers the Funny in Campaign Teasing 'The King of Queens' Premiere on Lifetime

By

Brada PR
Thursday, Dec. 19, 2019

2295 views

Log in or register now!

How do you help launch one of TV’s most beloved sitcoms on a new network? For 2C Creative, which was enlisted to promote “The King of Queens” January 7 debut on Lifetime, the answer was all about the funny. The creative agency dug into the show’s veritable goldmine of comedic clips and fused them into three unique concepts to produce the campaign: a holiday-themed spot, a mash-up and a custom song. All capture the hysterical dynamic between Doug and Carrie that made “The King of Queens” such a fan favorite for many years.

To develop each of these spots, 2C went through different processes to find just the right creative, culling scripts online, tracking them back to sound bites, and even remixing and expanding on a song originally used in the show's content to create the track used in the promo 2C called “Doug and Carrie.”

Credits

Lifetime

SVP Brand Creative: Valerie Albanese
VP, Brand Creative: Jennifer Ferguson
Creative Director: Ben Asher
Creative Director: Danny Feder
Production Manager: Maryam Riazian
Production Coordinator: Tynisha Lonon

2C

President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Lead Editor: Jesus Martinez
Composer/Audio Engineer: Cesar Haliwa
Audio Engineer: Jon Wadley
Executive Producer, Graphics: Bob Cobb
Animator: Dmitri Zavyazkin
Graphic Designer: Andy Fernandez
Assistant Editor: Kelly Lanman

1
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Oct. 21, 2020

In celebration of the 30th anniversary of the Americans with Disabilities...

Wednesday, Oct. 21, 2020

The Academy of Motion Picture Arts and Sciences today will honor 18...

Wednesday, Oct. 21, 2020

EditShare ® , a technology leader that specializes in collaboration,...

Wednesday, Oct. 21, 2020

Creative agency Funworks has partnered with Ubisoft ® for a series of...

Tuesday, Oct. 20, 2020

VENN , the new live 24/7 network for gaming, streaming, e-sports and...

Tuesday, Oct. 20, 2020

Adobe’s annual MAX conference, which had been growing in recent years as...

MySHOOT Company Profiles