2C Delivers the Funny in Campaign Teasing 'The King of Queens' Premiere on Lifetime
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Brada PR5585 views
How do you help launch one of TV’s most beloved sitcoms on a new network? For 2C Creative, which was enlisted to promote “The King of Queens” January 7 debut on Lifetime, the answer was all about the funny. The creative agency dug into the show’s veritable goldmine of comedic clips and fused them into three unique concepts to produce the campaign: a holiday-themed spot, a mash-up and a custom song. All capture the hysterical dynamic between Doug and Carrie that made “The King of Queens” such a fan favorite for many years.
To develop each of these spots, 2C went through different processes to find just the right creative, culling scripts online, tracking them back to sound bites, and even remixing and expanding on a song originally used in the show's content to create the track used in the promo 2C called “Doug and Carrie.”
Lifetime
SVP Brand Creative: Valerie Albanese
VP, Brand Creative: Jennifer Ferguson
Creative Director: Ben Asher
Creative Director: Danny Feder
Production Manager: Maryam Riazian
Production Coordinator: Tynisha Lonon
2C
President/Owner: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Creative Director: Marni Wagner
Lead Editor: Jesus Martinez
Composer/Audio Engineer: Cesar Haliwa
Audio Engineer: Jon Wadley
Executive Producer, Graphics: Bob Cobb
Animator: Dmitri Zavyazkin
Graphic Designer: Andy Fernandez
Assistant Editor: Kelly Lanman
