2C Takes New MINI Countryman on a Photographic Adventure with National Geographic

By

Brada PR
Thursday, May. 25, 2017

4197 views

Log in or register now!

To marry the National Geographic and MINI Countryman brands, uniting them organically around their target consumers’ shared passion for adventure photography, 2C first developed a campaign logo for the MINI COUNTRYMAN ADVENTURE SWEEPSTAKES that captured attributes of both brands and brought consistency across all marketing collateral. The agency then extrapolated a toolkit from the logo development to create 20- and 10-second tune-ins tying the sweepstakes into the promotion of National Geographic Channel series, “America’s Natural Parks.” Finally, 2C approached the main 60-second vignette spot like “bonus content,” presenting a story of acclaimed National Geographic photographer Andy Mann out practicing his craft and showcasing MINI as an enabler of this mission. Equipment: vehicle-mounted stabilizing MoVi units, the Alexa Mini and 2 Sony 4K mirrorless cameras; an A7 for the dash cam; and a smaller A6300 for exterior car mounts.

Credits

National Geographic Channel

Tom King – Consulting Creative Director
Melissa Marks – Senior Creative Director, Client Solutions
Leif Skillrud – Production Manager
Danny Bellish – National Partnerships Director, National Geographic

Mini USA

Lee Nadler – Marketing Communications & Launch Manager

UM

Thomas Perretta – Producer

2C

Chris Sloan – Chief Creative Officer
Brian Eloe – Live-Action/Creative Director
Nikki Coloma – General Manager, Senior Director, Operations
Pablo Coig – Editor
Jesus Martinez – Editor
Luis Martinez – Design Director
Bob Cobb – Graphics Executive Producer
Jessica Musumeci – Designer/Animator
Dmitri Zavyazkin – Colorist
Andy Fernandez – Designer/Animator
Ashley Hartford – Manager, Technical Operations
Kelly Lanman – Assistant Editor
Williams Naranjo – Assistant Editor

Collaborators

Lisa Goldsworthy – Line Producer
Kevin Emmons – Director of Photography
Aaron Magee – Designer
Cesar Haliwa – Audio Mixer

0
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Apr. 19, 2024

OUTSTANDING: A COMEDY REVOLUTION – a new feature-length documentary that...

Thursday, Apr. 18, 2024

As the 2024 NCAA tournament opened, Coca-Cola Zero ads celebrating...

Thursday, Apr. 18, 2024

Getting a couple of iconic Rock & Roll legends like John Oates and...

Wednesday, Apr. 17, 2024

The AICP Awards today released the Shortlists for the 2024 editions of its...

Wednesday, Apr. 17, 2024

The strategic talents of C+C and the storytelling experts of Invisible...

Tuesday, Apr. 16, 2024

JW Collective are delighted to announce that the talented team at FILMING...

MySHOOT Company Profiles