40 Million Reasons to Go Electric
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What do Mark Ruffalo, Huron, Calif., Mayor Rey Leon, Watts, Calif., leader Mama Linda Cleveland, former California Air Resources Board chair Mary Nichols and California Energy Commission Chair David Hochschild all have in common? They are just a few of the superheroes on the screen and behind the scenes of Veloz’s latest Electric For All culture change campaign via creative agency Superconductor, “40 million Reasons to Go Electric” with an optimistic message the world could use right now. As California leads the way to a zero-emissions new car fleet by 2035, this campaign aims to show the country and world how to get there faster.
Previewed at the Clean Energy for America Inaugural Ball and launching January 27 as the new administration advances its clean energy agenda, Veloz’s multi-stakeholder, multi-million dollar nonprofit, nonpartisan campaign is the product of unprecedented collaboration and spotlights local and global superhero agents of change fighting for social, economic and environmental justice, celebrating California’s many cultures, and underscoring the reasons each and every Californian has to go electric.
The campaign includes bilingual animations with an original neo-soul-inspired tune sung by Los Angeles-based, Barbadian-born singer Ayoni, about whom V Magazine said “is destined to hit superstar levels.”
Client: Veloz | Executive Director: Josh Boone, Programs Director: Lisa Chiladakis, Communications Director: Margaret Mohr, President and Founding Principal, Cater Communications: Morrow Cater
Creative Agency: Superconductor | Chief Creative Officer: Chris Adams, Chairman: Todd Makurath, President/CEO: Luke Ricci, Executive Producer/EVP Sales & Development: Allison Amon, Chief Strategy Officer: Noel Sullivan, Talent Coordinator: Lara Friedmann, Coordinator: Luke Kancir, Creative Director/Art Director: Jera Mehrdad, Creative Director/Copy Writer: Ron Schlessinger, Designer: Jarrel Smith, Programing and Animation: Derek Mosher
Animation Production Company: Laundry | Executive Creative Director: Jayson Whitmore, Managing Director: James Sweigert, Head of Production: Matthew Primm, Producer: Dean Marchand, Production Coordinator: Adam Finley, Design & Illustration: Yeri Lee, Design & Illustration: Whitney Lam, Design & Illustration: Chris Yoon, Design & Illustration: Yuying Herr, Design & Illustration: Jessica La, Design & Illustration: Symphony Allison, Storyboards: Judah Dobin, Storyboards: Eddie Lin, 2D Animation: TJ Sochor, 2D Animation: Yongmin Park, 2D Animation: Stephen Villari, 2D Character Animation: Geoff Ciccarelli
Music: Walker Music | Vocalist: Ayoni, Composer: Doran Danoff, Executive Producers: Stephanie Pigott, Executive Producer: Sara Matarazzo, Producer: Danielle Soury
Mix: Lime Studio | Audio Mixer: Rohan Young, Executive Producer: Susie Boyalan
Editorial: Lark Edit | Editor: Mike Wolfe, Executive Producer: Betsy Beale
