Abbott “Infinity Room 3D”

By

Right Word Media
Thursday, Nov. 29, 2018

1476 views

Log in or register now!

The two-spot Abbott Labs campaign mixed by Digital Arts Rex Recker is an exercise in audio precision and elegance. The spots use specific visual metaphors: a room of mirrors from which the actor and a malevolent virus move about cautiously; and an elaborate waterfall that comes to a near standstill so the details of each droplet can be examined, to highlight the company’s crucial medical advances.

“In the ‘Infinity Room’ spot, the sound effect the virus makes as it floats around the room was a major creative concern,” Recker says, “especially when the actor grabs the virus and crushes it in his hands. That simple bit of sound deign took a while to come up with and everyone agree upon.”

Credits

Client: Abbott Labs   Project: “Infinity Room” (:30/:15)  Divisional Vice President, Regional Marketing Strategy: Vivek Mohan,  Divisional Vice President, Global Brand Strategy and Innovation: Chris Miller, Senior Director, Marketing: Mark Procop, Divisional Vice President, Strategic Marketing Operations: Sean McKenzie  Advertising Agency: Purple Strategy Alexandria, VA  Creative Director: Chris Julcher, Creative Director: Matthew Feloni  Production Agency: Rogue Producer, New York, NY Founder, Executive Producer: Rob Farber  Production Company: Mirada, Marina del Rey, CA  Director: Mathew Cullen  Editorial Company: PS 260, New York  Alex Hagon: Editor  Color Correct: Co3, New York  Colorist: Sofie Borup  Music: Sonixphere, Chicago, IL  Creative Director: Greg Allen, Composer: Tony Effers, Sound Design: David van Slyke  Audio Post/Sound Design: Digital Arts, New York  Engineer/Sound Design: Rex Recker

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Jan. 16, 2020

The Visual Effects Society (VES), the industry’s global professional...

Thursday, Jan. 16, 2020

The American Society of Cinematographers (ASC) has named Terry McCarthy as...

Thursday, Jan. 16, 2020

Thirteen entries in the 2019 Mobius Awards are nominated for Best of Show...

Wednesday, Jan. 15, 2020

On January 19 th , the Motion Picture Sound Editors (MPSE) will honor...

Wednesday, Jan. 15, 2020

In an intensive, one-night-only workshop, Goldcrest Post and CinePointe...

MySHOOT Company Profiles