Absolut Vodka: Drink Responsibly, #LoveResponsibly


Raz Public Relations
Tuesday, Mar. 2, 2021


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Young Hero served as creative agency and production company for Absolut Vodka's Drink Responsibly, #LoveResponsibly integrated campaign, which kicked off in time for Valentine's Day and culminated in a 15-second spot that aired live during the 78th Annual Golden Globe Awards. Almost a year into the pandemic, at a time when nearly 40% of Americans report relationship strain, the campaign highlights snapshots of true love stories and inspires the world to love responsibly with respect and compassion.


Agency: Young Hero
Co-Founder & Executive Creative Director: Nick Panayotopoulos
Co-Founder & President: Roberto Max Salas
Co-Founder & Managing Partner: Zoë Bunyard
Executive Producer: Jason Puris
Post Producer: Kelly Zdanowicz
Copywriter: Adam Van Dusen
Art Director: Benson Rong
Jr. Designer: Corey Lynch
Motion Designer: Dara Hamidi
Designer: Nate Cepis
Production: Young Hero

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