AICP Awards "Obsessed with Craft"


Thursday, Jan. 23, 2020


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Are You Obsessed with Craft?

In a short film just released by AICP to promote entries to the AICP Awards – The AICP Show, The AICP Post Awards and The AICP Next Awards – the world’s most obsessive crafter talks about her love of craft and her belief that, at its heart, “craft is a symphony of detail.” She utters this profundity while wearing a crocheted vest, nestled in her cramped workshop and surrounded by items resplendent in their beads, bangles and other handcrafted gewgaws. The AICP Awards are now accepting entries across all three of its shows. The deadline to enter is February 14, 2020. To view the film,  go to

Conceived by a creative team at R/GA, the film aims to underscore the importance of craft and how the AICP Awards has, for nearly thirty years, celebrated craft in advertising. Our obsessive craftsperson, who at one points offers the aside that “there seems to be a lot from Brazil these days” after noting that “good craft knows no borders,” represents the preoccupation AICP Awards juries have always had with identifying excellence in craft. It’s also a nod to the fact that for the first time ever, the AICP Show – like the AICP Post Awards and AICP Next Awards – is now open to international entries in all craft and concept categories.  

Enter the AICP Awards today and find out! Entry Deadline: February 14, 2020


Advertising Agency R/GA
EVP, Chief Creative Officer: Tiffany Rolfe; Associate Creative Director: Zack Roif, Senior Copywriter: Chloe Saintilan, Art Director: Emily Stetzer, Junior Copywriter: Nam wan Leavell, Account Manager: Madeleine Rogers, Strategy Director: Martin Vogts, Global Awards Manager: Blakely Bar Lev

Cast The Crafter: Carmella Riley

Production PRETTYBIRD 
Director: Matt Piedmont, Director of Photography: Giles Dunning, President, Executive Producer: Ali Brown, Producer: Bernard Rahill, Production Supervisor: Mike Garcia, 1st Assistant Diretor:  Ed Walsh, 2nd Assistant Director: Shauna Frontera, 1st AC: Lorenzo Porras, 2nd AC: Kristina Lechuga, DIT: Scott Beckley, Gaffer: Tracey Estes, Best Boy Electric: Lou Ramos, Electric: Anderson Lau, Electric Driver: Lee Majors, Key Grip: Adam Kolegas, Best Boy Grip: Daniel Tucker, Grips: Max Joslyn; Izzy Ernst, Grip Driver: Tigran Aghasaryan, Production Designer: Clayton Hartley, Art Coordinator: Sarah Schweppe, Set Decoration: Jon Bush, Lead: Nick Stanton, Dressers: Steve Coover; Corey Doyle; Nick Rake, Prop Master: Drew Kennedy, Prop Assistant: Steve Auernhammer, Driver/Dresser: Ryan Martinez, VTR: Ken Perkins, Sound: Alex Lamm, Boom: Dylan Lamm, Script: Katy Jelski, Costume Designer: Keith Wager, Wardrobe Assistant: Amber Becton, Make-up: Melissa Rogers, Location Manager: Edwin Allen, Production Assistants: Sarah Gray, Travis Davison, Madi Shelpuk, Frank Guzman, Marc Schneider

Editorial Big Sky Edit 
Editor: Ben Jones, Assistant Editor: Colleen McKay, Executive Producer: Sarah Van Tassel, Producer: Ali Corsie

Online/Color Company 3 
Colorist: Jenny Montgomery, Executive Producer: Ashley McKim, Junior Short Form Producer: Jenny Montgomery,

Music Yessian Music 
Composer: Mike Dragovic, Executive Producer: Marlene Bartos, Producer: Matt Zinone

Audio Post Heard City 
Audio Mixer & Sound Designer: Jeremy Siegal, Producer: Andi Lewis, Executive Producers: Sasha Awn; Jackie James, Managing Director/Partner: Gloria Pitagorsky

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